The State of Independence: Why More Brands are Turning to Independent Agencies
The agency landscape has never been in a more dynamic position than today – with significant restructuring across the global holding company landscape driven by revolutionary changes to technology, what does it truly take to build, sustain and grow a successful independent agency?
To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent. We’ll explore the challenges they’ve faced, the unique advantages they’ve leveraged, and their strategies for staying relevant in an ever-competitive and dynamic market. This is an unfiltered conversation for anyone who has ever dreamed of building their own agency or wants to understand the true spirit of independence in advertising today.
You May Also Like
Better Creative Can’t Fix Broken Social Media Infrastructure
Feed errors go unfixed because no one owns feeds as a strategic asset.
Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures
As AI agents begin playing a bigger role in how consumers discover, compare, and ultimately choose products, retail marketers face a fundamental shift: the customer may no longer be the only audience they need to win.
The Community Gap: Lily Walla on Motherhood, Entrepreneurship, and Finding Your People
Lily Walla is a two-time entrepreneur, angel investor, and founder & CEO of Auggie, a community built to help modern parents find trusted recommendations and connect with one another.
