The Wizard of Oz at Sphere: We’re Off to See The Wizard
The Wizard of Oz at Sphere is a new fully immersive experience in Las Vegas that is redefining experiential storytelling. Using Sphere’s cutting-edge technologies, audiences are transported, making them feel – for the first time – like they have stepped inside the timeless story, from the moment they first approach the venue to when they walk out the doors. Hear from members of the Sphere team in a candid conversation on the inspiration, challenges, and innovations that went into creating this first-of-its-kind experience.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.