The X Factor for Creator Campaigns: Long-Term Partnerships that Build Trust
In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results. The brands winning now are forging stronger relationships with creators based on trust and long-term investment.
In this moderated discussion, hear from brands, platform and marketing experts about how creator campaign results exponentially improve across effectiveness, efficiency, and results.
You May Also Like
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
