Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how brand investments create profitable demand, and vice-versa. Hear from leaders on different journeys, yet tackling similar challenges.
You May Also Like
How Has Your Data Strategy Changed With Agentic AI at Your Doorstep?
The next generation of data strategy is not about giving machines more access to data.
Passion in Motion: The Smart Play Is to Reach Sports Fans on the Road
Some experiences are difficult to replicate, and live sport is unquestionably one of them.
Healthcare AI Should Make Care Feel More Human
The healthcare organizations that get AI right may not be the ones that make it the most visible.