Three Strategies to Connect Brand & Demand for Growth, with Gopuff & US Soccer
Marketers strive to balance ‘Brand & Demand,’ but how to connect and measure? Join Gopuff, a demand master building a lifestyle brand, and the U.S. Soccer Federation, a passion powerhouse driving fan action for the 2026 World Cup, alongside M+C Saatchi Performance & AppsFlyer. Discover strategies to transform disconnected data into opportunities, using AI and holistic measurement to prove how brand investments create profitable demand, and vice-versa. Hear from leaders on different journeys, yet tackling similar challenges.
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