TikTok: Turning Q4 Into Impact - Your Verified Playbook

TikTok: Turning Q4 Into Impact – Your Verified Playbook

In today’s economy, efficiency, trust, and cultural relevance define winners. TikTok is built to deliver full-funnel impact – driving measurable outcomes and fueling discovery for brands of all sizes to reach new audiences. In this dynamic panel, Stella Rising, a leading agency partner, and Triple Whale, a trusted measurement leader, join TikTok to share their verified playbooks for winning the holiday season. Learn how brands are activating efficiently and building strategies that deliver immediate results and long-term growth. Gain expert perspectives on measurement and attribution, and walk away with proven tactics to activate immediately and actionable insights to optimize your media mix and maximize results when it matters most. Plus, we’ll lay the foundation for sustained growth in 2026 and beyond.

Tags: AWNewYork 2025 Sessions, Modern Marketing + Measurement

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.