Toucan Sam, Fashion Icon: Froot Loops Collaborates With AWAYTOMARS For Capsule Collection

By Heather Taylor

Follow your nose in style! Kellogg’s Froot Loops has teamed up with user-created fashion brand AWAYTOMARS to create a unique clothing collection inspired by the delicious cereal and its bright mascot, Toucan Sam.

Breakfast enthusiasts might recall that Froot Loops partnered with Neff, State Bicycle Co., and Timbuk2 in 2017 to design colorful gear and accessories encouraging individuals to do “Whatever Froots Your Loops” and makes them happy. This attitude is reflected in the AWAYTOMARS capsule, which was brought to life by nearly 700 co-creators worldwide.

The 10-piece collection consists of largely unisex apparel including hats, jackets and hoodies, shirts, shoes, and dresses. Three aesthetics inspire each segment of the capsule including the original Froot Loops cereal, new Wild Berry Froot Loops flavor, and Toucan Sam himself.

It’s not tough to spot the clothes inspired by our favorite spirited bird. The colors are the same shades as the icon’s feathers and beak, with stitching details featuring an outline of the character. Just looking at this vivid collection can put anyone into a creative, fun mood – and now you have a chance to add the look to your wardrobe!

Starting August 21st, the collection will be available to purchase from AWAYTOMARS allowing fashionistas everywhere to embrace being true to their sense of self and show the world what inspires them most.