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Advertising Week
  • AW Events
    • AWNEWYORK 2026
    • AWLATAM 2026
    • AWEUROPE 2027
    • VIEW ALL EVENTS
  • AW360
    • Content Hubs
      • AWNewYork Content Hub
      • AWEurope Content Hub
      • The Social Element Hub
      • Amazon Ads Small Business Playbook
      • Commerce Media Insights Presented by Kinective Media
      • AI-Powered Marketing Insights from Google & YouTube
      • Cannes Conversations Presented by Samba
    • Madison Avenue Walk of Fame
    • AI
    • Brands + Marketers
    • Culture
    • Gaming + Esports
    • Health + Wellness
    • Modern Marketing + Measurement
    • Retail + Commerce
    • SIGHTLINE
    • SMB
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    • Storytelling + Media
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Trust at Scale: Building Trust and Connection in the Digital Age
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Trust at Scale: Building Trust and Connection in the Digital Age

How do you reach 1 in 2 American adults while maintaining an authentic connection? Jason Taylor, CRO of Gannett’s USA TODAY NETWORK, explores how combining national scale with hyperlocal trust creates competitive advantage. Discover how AI-powered personalization, transparent measurement, and award-winning journalism transform digital advertising—where trusted publishers become brands’ most valuable partners and performance meets purpose.

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Tags: AWNewYork 2025 Sessions, Modern Marketing + Measurement

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LATEST POSTS

  • There Is No Such Thing as Creative Wearout                                                      

  • Neala Brown, Global Head of Data, Measurement & Insights at Teads

  • Oft-Neglected, Local Targeting Represents the Future of Advertising

  • Rose Baki, Senior Partner and Head of Strategy at Lippincott

  • The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of

LATEST PODCASTS

  • Neala Brown, Global Head of Data, Measurement & Insights at Teads

  • Rose Baki, Senior Partner and Head of Strategy at Lippincott

  • Mike Ellery, Chief Creative Officer, Sparks

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