Twitter Chat: The Future of Measurement

In this episode of Wellness, Work & Wellbeing, we are joined by Erica Spoor, SVP Business Growth & Strategy at Sparks, to talk about how healthcare brands can use experiential marketing to turn complex science into something people can actually understand and engage with. We discuss why in-person experiences are becoming more valuable in an increasingly digital healthcare world, how brands can simplify without sacrificing the science, and why the best experiences don’t end when the event does.

The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.

Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.