Under the Spotlight
In our ‘Under the Spotlight’ series we invite top business leaders for an honest, no holds barred conversation in a relaxed and intimate setting. Provocative (where necessary) and searching, the aim is to dig deeper into their personal experiences to understand what lead them to becoming the person and leader they are today. We aim to uncover the untold stories, the challenges they have faced and overcome, brave decisions that had to be taken, and understanding how we as leaders can make a positive impact
You May Also Like
The Modern Marketer’s Guide to Growth Due Diligence in Tech M&A
Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.
Is AI Pushback Driving User Acquisition Away From the Platforms?
As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.
The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
