Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. He shares why more founders are rethinking the performance-led playbook, how strong positioning and storytelling drive real differentiation, and why the most successful companies are investing in brand earlier. We also touch on AI, the limits of automation, and why the human touch still matters more than ever.
The goal shouldn’t be making healthcare feel more technological. It should be using technology to make the care feel better.
Rose Baki, Senior Partner and Head of Strategy at Lippincott, joins Wellness, Work & Wellbeing to talk about why the strongest healthcare brands start with the patient experience and why that experience has to extend well beyond marketing.
Few spokescharacters, and mascots, exist in the small business space, but The UPS Store is changing this narrative with the debut of Blu, their first-ever brand character.