Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out. He shares why more founders are rethinking the performance-led playbook, how strong positioning and storytelling drive real differentiation, and why the most successful companies are investing in brand earlier. We also touch on AI, the limits of automation, and why the human touch still matters more than ever.
The UK design economy is worth £136.7bn and growing almost twice as fast as the wider economy. So why are we still so bad at recognising its value?
We know that television still fills the room. Ask almost any advertiser and they will tell you the audience is larger than ever, gathered around bigger, brighter TVs.
Advertisers have more choices than ever when deciding where to invest their media budgets.