Why Brands Are Turning to Strava to Engage With Active Consumers
Modern consumers are tired of traditional advertising — and brands are looking for more organic ways to reach them. This session brings perspectives from marketers who have used Strava to turn everyday movement on the platform into authentic connections, engaging their target audience and driving real results.
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The Computer Has Eyes So Fix Your Discoverability with Ross Kramer, CEO & Co-Founder of Listrak
Today’s guest is Ross Kramer, Co-Founder and CEO of Listrak, a digital marketing platform for retailers and brands. A unified customer profile is necessary for creating better personalization, but Ross also breaks down how AI agents are changing product discovery, and why being discoverable now goes beyond traditional SEO. As Ross puts it, “computers have eyes,” which means if AI is doing the shopping, brands have some new rules to learn about getting found.
