Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!
By Heather Taylor
The Super Bowl LV teaser for M&M’s does not look good.
The 15 second spot highlights a gender reveal party gone horribly wrong. A burst of blue dust explodes over a backyard. Partygoers that jubilantly started the countdown are left coughing. Savvy viewers will note the subtle nod to the teaser’s unfortunate roots — the 2020 gender reveal party that sparked a massive wildfire in Southern California.
Don’t worry. Even though everything seems grim, or at least coated in blue dye coloring at the moment, the M&M’s promise to make it better on February 7. The spokescandies will be making a unique appearance for the big game. This time, they’re dialing in via Zoom.
M&M’S Super Bowl Premiere
What do we know about M&M’s Super Bowl Premiere? Let’s gather up the sweet details!
First, this is Yellow’s big moment. The daffy peanut spokescandy often plays second fiddle to his outspoken counterpart, Red, but not on Game Day. Yellow is the official host of M&M’S big game commercial premiere.
Yellow is already on top of his hosting duties! You can RSVP to the commercial’s debut via Zoom for free. Watch the commercial air live on February 3, 2021 at 8 AM CST.
The event is expected to last 30 minutes, so there might be other fun guests showing up that day, too. Ms. Brown? Green? Maybe even Red squeezes in a cameo appearance? Watch what happens on February 3 and join in on Super Bowl Sunday February 7 for the big game and commercials!
You May Also Like
Audience-First, Border-Free: pDOOH’s Next Chapter in the US
The programmatic digital out of home (pDOOH) market in the United States has moved past the adoption stage.
The Localization Trap: Why Global Brands Fail When They Treat America as One Market
The bigger mistake is assuming that America is a single, culturally uniform market. It is not.
Please Stop Chasing Prompts, Featuring Dan Baptiste of Skyword
Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build authority through original expertise, a clear point of view, and teams that actually work together. Drawing on his experience helping companies tell their stories, Dan explains how a Vegas resort can accidentally become known for gambling instructions, why being cited is different from being recommended, and what marketing departments might learn from looking beyond their own org charts. He brings humor to a serious question: What does a brand contribute that customers cannot get everywhere else?
