Tag: AI

Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.

It’s important for marketers to understand that a future devoid of identity is upon us.

Now, more than ever, brands can get closer to what employees want; using personalised tech as their lever into talent retention and supercharged productivity for tomorrow’s world of work.

Ultimately, AI-powered insights are about driving performance for brands, and there’s never been a better time to take advantage of these capabilities.

As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.

For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.

The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.

Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.

With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.

You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.

As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?

With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd. 

By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.

AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.