-
The Value in Differentiating Advertising Performance and Effectiveness
When it comes to clearly defining advertising performance and effectiveness, the substance means the difference between wasting spend or positively impacting the business’s bottom line.
-
Unlocking New Revenue Through Data Collaboration
The possibilities here are endless and extend across verticals – particularly those who traditionally have been data-poor, like automotive manufacturers.
-
Reach Beyond Big Tech Walled Gardens: Unlocking Unique Traffic Sources
As the digital advertising landscape has evolved into its current form, it’s evolved into two distinct areas, both essential for marketers: the Big Tech walled gardens, and the open web.
-
GA4: The Countdown Is On
It’s a bit late now to be considered an early adopter, but there’s still time to switch over to GA4 before Google forces everybody to.
-
Embracing the New Era of People-Based Marketing
Can we claim to understand a person if we overlook the content they consume, the information they engage with, the contexts they navigate?
-
How to Build a Data Advantage in the Fashion Industry
There are three steps you need to follow if you want to succeed with your data strategy: pick your objectives, build the data foundation, and then activate data.
-
Is Neuroscience the Future of Attention Metrics?
As the industry continues to grapple with obtaining usable attention metrics, neuroscience provides a path to better outcomes that are increasingly agile, affordable and accessible.
-
3 Strategies for Building a Competitive Brand Edge with Anonymous Users
Zero-party data, information shared directly by consumers offer compelling opportunities to leverage existing digital infrastructure to collect customer data.
-
Why Customer Loyalty Starts With Clean Data
It is clear that having clean customer data delivers a better understanding of customers, improves targeting and ensures a standout customer experience.
-
Here’s Why The Programmatic Open Market Is Petering Out
For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.
-
Performance Marketing Audience Targeting in the Post Signal Era
Applying test and iterate methodologies, and empowering marketers to make adjustments with pace, will become the centerpiece of the work.
-
Let Them Eat Cake: Three Sweet Solutions for Advertisers in a World Without Cookies
Like any dependency, the industry’s reliance on tracking cookies can be replaced by habits that are both more sustainable and beneficial.
-
It’s Nothing Personal: The Other Kind of First-Party Data
While cookie based audiences are easy—simply select the audience you want to target in your DSP of choice—business data integration requires APIs and manipulating the bidder through different integration points.
-
Data Detachment
People are hyper-conscious of privacy – but are not always changing their habits
-
5 Years of GDPR: Good Intentions; Underwhelming Execution
Although the GDPR was introduced with the aim of protecting personal data, its effectiveness has been undermined by several key factors.
-
Taking an Ethical Approach to Audience Creation
These privacy-by-design solutions will allow companies to build their audiences ethically and effectively.
-
Programmatic Darwinism: How Publishers Are Determining Which Supply Chain Components Survive
Sellers of digital media must continue to demand a more efficient, transparent and sustainable supply chain that delivers on the true promise of programmatic.
-
Why Brands Need to Become Data Farmers
Best practices for collecting, controlling and capitalizing on first-party data assets
-
More Businesses are Moving the Universal Customer Profile Beyond Marketing
Many companies with highly secure data processes are going to be resistant to major sudden changes.
-
CMOs: How Integrating Your Data Team Can Produce Better Results
How your data teams can serve as a catalyst to regaining momentum against the industry’s most vexing challenges of 2023.
