Tag: Modern Marketing + Measurement

How data can be used to refine targeted campaigns, acquire new customers, and launch new services.

In this article, we’ll explore the role of data analytics in the future of customer experience and the best practices. 

In funnel speak, marketing should start near the narrow end, with contextually relevant information served to consumers when they’re ready.

Thousands of companies rely on these technologies and disciplines because each of them brings something valuable to the table.

SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.

With the disappearance of cookie-based advertising on the imminent horizon, brands should embrace personified advertising.

During times of uncertainty, there’s a critical balance to maintaining the stability of our brand voice while also adapting in a rapidly changing environment.

Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.

The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.

March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.

Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors

App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.

How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.

Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.

All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.

Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.

AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.