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Advertisers and Marketers Must Stay up to Date When It Comes to App Usage and Engagement
Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time
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The Advertising Industry Will Soon Find Itself Back at Where It Started
As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.
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“The Journey Towards Better Transparency Isn’t Over”: The Industry Reacts to ISBA’s Latest Programmatic Supply Chain Study
We asked industry experts to share their thoughts on the latest findings.
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Why Smart Data Collaboration (and Data Clean Rooms) Will Be Key to Marketers’ Success in 2023
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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3 Reasons Search Data Should Be Your Top Priority in 2023
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
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How Cinema Became Measurable
The cinema advertising transformation is very much still underway. As they say in the ‘biz, the camera is still rolling.
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AI Will Solve the Cookie Conundrum but Advertisers Must Act Now
A wealth of opportunities have opened up for the post-cookie era thanks to advances in AI technology.
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70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
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Under One Roof: Know Me, Know My Household
Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.
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Zero to Hero: How Brands Can Seize on Consumer Calls for Personalisation
Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.
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3 Reasons Why Data Collaboration Is Vital in 2023
Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.
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5 Red Flags to Be Aware of When Evaluating a Demand Partner
Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.
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How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.
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5 Steps To Creating Your Small Business Data Security Plan
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
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How Brands Can Take Hyper-Personalization to the Next Level
In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.
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Channel Marketers: Here’s How to Maintain Data Integrity + Focus on Accuracy
With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.
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Four Fundamental Shifts in Advertising and Media
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
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The Power of Personalization without Prying
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
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Build Value While Honoring Values. Rethinking Data Strategy in the Age of Data Privacy & Protection
It’s easy to see how brands that embrace the new rules of the road will position themselves for success.
