Tag: PopIcon

By Heather Taylor Move over, Willy Wonka’s Golden Ticket. Our favorite “magically delicious” mascot Lucky the Leprechaun is giving away 15,000 boxes of Lucky Charms Rainbow And Unicorn Marshmallows cereal! Lucky Charms Marshmallow Only Returns With A Twist Lucky the Leprechaun only gave away 10 boxes of his cereal the first time the Lucky Charms Marshmallow Only promotion ran in…

By Heather Taylor Have you ever wondered how the PEEPS Chick celebrates Easter? Let’s quickly back up to where we last spotted this bright yellow icon. On December 31st, the PEEPS Chick participated in the 10th Annual PEEPS Chick Drop in his hometown Bethlehem, Pennsylvania. An illuminated, 400-pound PEEPS Chick descended upon the city and welcomed 2019. Last October, the…

By Heather Taylor Have you ever wondered what an alternate Game of Thrones universe might look like starring the Kool-Aid Man? Last year, we watched the Kool-Aid Man drop a lit holiday single with Lil Jon for just in time for Christmas. Fans thirsty for more of the spokespitcher’s antics get to watch him invade the realm and crash through…

By Heather Taylor Ronald McDonald isn’t the only clown in McDonaldland! In 1989, the creatives at Leo Burnett dreamed up a new 0:15 second McDonald’s commercial called “Clowning Around” starring Ronald and a few new McDonaldland clowns. “Clowning Around” Ronald stops by to hang out with the Happy Meal Guys. He taps on the lid of the box the Chicken…

By Heather Taylor McGruff the Crime Dog, icon for the National Crime Prevention Council (NCPC), is turning 39 in 2019. For nearly four decades, he has encouraged Americans to “take a bite out of crime” through crime prevention take-charge advice provided in his popular public service advertising campaigns. Americans in the early 1970s couldn’t tell you how to prevent crime.…

By Heather Taylor Most brand mascots are known for having a defining signature. The Pillsbury Doughboy loves to giggle, Ronald McDonald wears big red clown shoes, and the GEICO Gecko has a refined accent. When was the last time we looked at a character and saw their signature reflected in their eyes? There are some icons for which that may…

By Heather Taylor Spring break is right around the corner, which can only mean one thing. Brand mascots are cutting loose, especially Ronald McDonald and the McDonaldland crew who are beach bound! “Beach” McDonald’s debuted the :60 second commercial “Beach” in 1977. Directed by Howie Morris, the commercial featured beloved McDonaldland characters heading on location to a beach in California.…

By Heather Taylor There were four types of commercials that Gregg Victor always wanted to create featuring brand mascots in the advertising space. He wanted to make a cereal commercial that took place during nighttime, create an original character, give an iconic character the chance to cry, and do something, anything, involving Godzilla. Even though nobody thought he would, the…

By Heather Taylor Lucky the Leprechaun has finally been cornered by the kids. The kids make their final demand for our icon’s Lucky Charms cereal filled with unicorn marshmallows. Lucky is trapped in a barn, atop a unicorn. Will they get a bowl of his Lucky Charms, or does Lucky have a bit of magic up his sleeve to get…

By Heather Taylor In June 2018, ice cream shop Carvel made waves with the launch of Fudgie the Beer, a beer created for a whale of a mascot the beloved Fudgie the Whale. Now, Carvel is back at the brewery — none other than the Captain Lawrence Brewing Company — to launch two new beers. Who’s the star this time…

By Heather Taylor Happy National Cereal Day! One of cereal’s gr-r-reat(est) icons, Tony the Tiger of Frosted Flakes fame, is celebrating with a brand new Tony the Tiger capsule t-shirt collection. The seven-shirt collection gives us a look back at Tony’s design evolution through the decades. Tony The Tiger Through The Decades One year after the introduction of Kellogg’s Sugar…

By Heather Taylor Comedians, Reba McEntire, and a bear-shaped honey bottle called ‘Colonel Bear’ have all played the role of Colonel Sanders. Now, KFC’s icon is getting the silver screen treatment. Colonel Sanders has transformed into Colonel RoboCop. (Pro tip for all of our younger readers: that’s a reference to the hero in the 1987 action cult classic RoboCop.) ‘Countdown’…

By Heather Taylor Welcome to the Starlite Lounge! Take off your coat, order a Manhattan, sit back, and stay awhile. Tonight’s talent hails all the way from the creatives at Arnold Worldwide. Please put your hands together for the musical styling of… The Progressive Box, one of the many icons representing car insurance company Progressive! ‘Lounge Act’ “Lounge Act” features…

By Heather Taylor Last year, Paper & Packaging debuted two new animated characters in their “How Life Unfolds” consumer campaign. The campaign, which launched in 2015 about the staying power and relevance of paper and packaging products, did not feature celebrities or influencers. Created by ad agency Cramer-Krasselt, the campaign’s stars were a humble cardboard Box and a simple stack…

By Heather Taylor Upon first glance watching this commercial, it’s easy to assume you’re watching an ad for another fast food chain. There’s twangy guitar strings plucking in the background and a guy getting dressed up in a white suit. Oh, and the voiceover is about chicken. “When we’re talking about flame grilling chicken, there’s only one way to go,”…

By Heather Taylor Which GEICO commercial is the greatest of all time? Is it one of the spots featuring the Caveman? How about an ad starring Maxwell the Pig? Or, should the accolades go to the ubiquitous Gecko? After 25 years of debate, GEICO has settled the score with “The Best Of GEICO” collection of their greatest advertising hits. This…

By Heather Taylor We’ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level. Brace yourselves. From Bucky Beaver’s beloved “brusha brusha brusha!” 1950s jingle to Japan’s runaway fan favorite Mr. T Stain, we’re showcasing five of our favorite toothpaste icons over the decades. Tuffy Tooth | Colgate Tuffy Tooth…

By Heather Taylor Two icons are coming together this Valentine’s Day to dish out love advice. One is Dr. Ruth Westheimer, famed media personality and love and relationship expert. The other is a 103-year-old nut professional… Mr. Peanut, is that you? Mr. Peanut & Dr. Ruth: Relationship Q&A Experts Yep, it’s the face of Planters teaming up with Dr. Ruth…

By Heather Taylor Love is in the air this Valentine’s Day for fans of Carvel Ice Cream’s Fudgie the Whale and Cookie Puss! Now through February 15th, Carvel has whipped up LTO take-home ice cream pints inspired by the two icons. Available only through delivery (like DoorDash and UberEats), it’s impossible not to fall head over heels for the sweet…

By Heather Taylor Grab a bag of Utz potato chips and you’ll see an adorable little girl grinning on the packaging. Her hair is in a bob with a bright red bow, and she has rosy cheeks and bright eyes. Much like chip/crisp fans are reaching for their own Utz bag, she’s also got her hand extending to mischievously reach…