Tag: PopIcon

By Heather Taylor We’ve shared oral history articles on PopIcon before, but this oral history on toothpaste mascots takes it to the next level. Brace yourselves. From Bucky Beaver’s beloved “brusha brusha brusha!” 1950s jingle to Japan’s runaway fan favorite Mr. T Stain, we’re showcasing five of our favorite toothpaste icons over the decades. Tuffy Tooth | Colgate Tuffy Tooth…

By Heather Taylor Two icons are coming together this Valentine’s Day to dish out love advice. One is Dr. Ruth Westheimer, famed media personality and love and relationship expert. The other is a 103-year-old nut professional… Mr. Peanut, is that you? Mr. Peanut & Dr. Ruth: Relationship Q&A Experts Yep, it’s the face of Planters teaming up with Dr. Ruth…

By Heather Taylor Love is in the air this Valentine’s Day for fans of Carvel Ice Cream’s Fudgie the Whale and Cookie Puss! Now through February 15th, Carvel has whipped up LTO take-home ice cream pints inspired by the two icons. Available only through delivery (like DoorDash and UberEats), it’s impossible not to fall head over heels for the sweet…

By Heather Taylor Grab a bag of Utz potato chips and you’ll see an adorable little girl grinning on the packaging. Her hair is in a bob with a bright red bow, and she has rosy cheeks and bright eyes. Much like chip/crisp fans are reaching for their own Utz bag, she’s also got her hand extending to mischievously reach…

By Heather Taylor Have you ever wished that someone could tell you what life would be like 10 minutes into the future? There’s a spokesguy for that. Small business funding company Kabbage recently launched their first national TV campaign in partnership with ad agency Eleven. The spot stars actor Gary Cole (Veep, Office Space, Kim Possible, yeah that last credit…

By Heather Taylor Elsie the Cow has been the iconic face of Borden Dairy since 1936. In recent decades, however, fans haven’t seen much of this bright-eyed bovine. Where’s Elsie? Borden fans are about to be over the moon with excitement. Tony Sarsam, CEO at Borden, promises that a preview of Elsie’s new look is coming later in Q1 (by…

By Heather Taylor For seven years, Larry Moon worked as a Kellogg’s group TV producer at Leo Burnett. Moon had the privilege of working on the Frosted Flakes account with the iconic Tony the Tiger. This “Gr-r-reat!” duo brought some of Tony’s most iconic, and active, commercials to life. Ever wonder what it takes to animate a spot for this…

By Heather Taylor If one of your goals for 2019 was to start planning for retirement, you’re in luck! The AARP and Ad Council are simplifying the process at AceYourRetirement.org, and they’re getting help from the world’s first mascot for saving for retirement — Avo. Who Is Avo? Avo is a joint creation between the Ad Council, AARP, and their…

By Heather Taylor In 1999, a hiker stumbled across a cottage in the European countryside. Curious, he peeked in the window to see a sweet world unfolding before his eyes. Chocolate was being made here, specifically chocolate confections from the Milka brand, and a marmot wrapped each bar in foil. Not surprisingly, nobody in the outside world could believe the…

By Heather Taylor Happy New Year’s Eve! Tonight, December 31st at 5:15 PM, a giant, illuminated PEEPS Chick will descend in Bethlehem, Pennsylvania to ring in the New Year. The PEEPS Chick Drop 2018 marks the 10th Annual PEEPS Chick Drop, one of the many celebratory highlights at PEEPSFEST. This two-day festival is a long-standing tradition for families in Bethlehem, home…

By Heather Taylor Twas the night before Christmas… which just got crunk in 2k18. Oh yeah! I don’t know what I was expecting when I sat down to watch Lil Jon’s single “All I Really Want For Christmas” featuring the Kool-Aid Man. I went in completely blind for the video created by mcgarrybowen Chicago. And, I am glad I did…

By Heather Taylor In 1993, the world watched as a group of furry polar bears gathered together to watch the Northern Lights. Enthralled by the stunning skies, the bears each took a sip from the glass Coca-Cola bottles clutched in their paws. As it turned out, the world was watching a new Coca-Cola commercial. Their stars were CGI animated polar…

By Heather Taylor What has no snow, but can conjure up a winter wonderland with the help of a snowflake and a catchy singalong? Why, it’s Ronald McDonald! The beloved clown used a pinch of magic to get the McDonaldland crew to sleigh ride down to McDonald’s for the 1983 holiday season. Let’s sleigh ride down memory lane with former…

By Heather Taylor Look closely at J.J. Sedelmaier’s company logo. It might take you a moment to recall where you’ve seen it before, but I can assure you that you have seen it before. This logo appeared on a title card at the end of The Ambiguously Gay Duo. These sketches were part of the Saturday Night Live TV Funhouse…

By Heather Taylor Ho, ho, ho, and hoo, hoo, hoo! For the first time ever, Pillsbury is debuting two Ugly Christmas Sweaters for the 2018 holiday season starring their iconic mascot, the Pillsbury Doughboy. How can I call these sweaters “ugly” when they’re actually a-dough-able? (It doesn’t have the same ring to it, but I digress.) Doughboy fans and foodies…

By Heather Taylor Ho, ho, ho, and hoo, hoo, hoo! For the first time ever, Pillsbury is debuting two Ugly Christmas Sweaters for the 2018 holiday season starring their iconic mascot, the Pillsbury Doughboy. How can I call these sweaters “ugly” when they’re actually a-dough-able? (It doesn’t have the same ring to it, but I digress.) Doughboy fans and foodies…

By Heather Taylor It’s Christmas time and along with all of the festive decorations and fun that go with the season, there’s one that always comes back every night. For those of you without kids or might be wondering who or what the heck the Elf on the Shelf is, you’ve come to the right place. The Elf on the…

By Heather Taylor There are sports mascots and then there is Gritty. The NHL changed forever with the introduction of Gritty in September 2018. The new mascot for the Philadelphia Flyers was really… something. He was bright orange, clad in a team jersey, and full of manic energy far surpassing even the biggest Flyers fan. Exaggeratedly huge eyeballs practically rolled…

By Heather Taylor If you thought you saw the last of the iconic Monster Cereals characters during Halloween, Hollywood (and General Mills) has the ultimate plot twist for you. The beloved icons want members of the film industry to bring their narratives to life on the silver screen. I’m dying to know more about this program! Got a spooktacular storyline…

By Heather Taylor It may appear, on the surface, that Seymour Schachter went down a paved road to creative success. Schachter has illustrated over 250 cereal box covers, and “too many product labels to count” for brands ranging from M&M’S to Keebler. A three-time gold winner of the prestigious Reggie Award, Schachter is gifted in the ability to adapt to…