Tag: Storytelling + Media

Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.

As the youth sports industry continues to increase in popularity and value, it’s time for brands to leverage the untapped spending power of parents

In my years managing talent, there were a few simple principles that I learned that have been valuable to my work in the social impact space. And it becomes even more critical in the social impact space where we’re asking influencers, creators and celebrities to give their time for free.

In my more than thirty years of working in Public Relations, it’s become common to work with clients who, despite the fact that they are hiring me, really do not know what I do.

If nostalgia makes sense for your audience, brand, and campaign, the final step is to be  conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.

Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.

Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.

Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.

In today’s rapidly evolving influencer marketing landscape, the ability to stand out requires a blend of innovation, community engagement, psychological insight, and the timeless power of storytelling.

An influencer-first ad strategy isn’t just a shift in marketing tactics; it’s a shift back to good, old-fashioned storytelling and relationship-building.

Savvy audiences know meaningless puff content when they see it, and more than ever, are demanding authenticity.

By Megan Allinson, Integrated Marketing Director at BKM Marketing  While the age of digital media is advancing, there are still those who prefer tangible books over Kindles, film photography over digital, and manual cars over electric. Sometimes, the traditional ways of doing things stick around for a reason despite the rise of digital options that threaten to replace them.  …

Creators are playing the role of virtual sales-floor associates, not only promoting products, but reviewing and testing them, and letting customers know about discounts through entertaining, relatable content that viewers engage with and share, further extending reach. 

By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ. 

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

A more transparent relationship leads to trust and ensures influencers feel appreciated.