Tag: Storytelling + Media

In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise. 

Despite the rise of competitors, YouTube remains the dominant platform for influencer marketing programs. Here’s why brands ought to look at YouTube as a key part of their influencer marketing strategy.

Success in the new media and advertising reality is going to require brands to break things—patterns, siloes and, overall, conventional thinking.

By leaning into comedy, into creativity, our industry has an opportunity to drive the direction of culture, something that advertising, at its best, has always done.

With constant shifts and changes in social media, creators face challenges when they over-rely on a single platform for showcasing and monetizing their talents.

By Pete Jackson, Head of Planning at Trouble Maker You’ve just spent a king’s ransom on that big sports sponsorship. The deal will parachute you into the hearts and minds of a new audience group, leveraging the sport’s excitement and credibility as well. You’ve also done your due diligence. The value of the package has been checked by a third…

Creativity has always been our strongest weapon, but was pushed to the periphery during the era of ‘cookie-based’ programmatic targeting.

When it’s handled effectively, content marketing shouldn’t just take money. It can make money for your organization, too.

In a rapid-fire market where trends evolve by the second, beauty brands are continuously faced with the pressure to evolve alongside their environment. But how do companies know when it’s time for a brand reinvention?

Photo: Igor Alecsander/Getty Images By Samuel Malave Jr, Creative Insights Manager, iStock and Getty Images Hispanic. Latino/a. Latinx. There are a bevy of terms that are used to refer to US descendants of Latin American countries. Latino/latina have been the most popularized, but in recent years there has been an effort to be more gender inclusive with the use of…

By Danny Shepherd, Co-CEO of Intero Digital Influencer marketing has become a popular strategy for brands seeking to engage and connect with their audience in a more authentic and powerful way. Still, there are numerous challenges that can impact the effectiveness and ROI of influencer marketing campaigns. The right approach to influencer marketing will look different for every brand, especially…

Marketing teams have many of the same challenges wherever they work, but looking across the divide and communicating every now and then will ease difficulties each sector thinks they are facing alone.

Measuring learning outcomes via tactics like influencer surveys, audience polls, and multivariate testing uncovers valuable qualitative insights for brands.

With TikTok’s ad revenue set to increase, it’s clear that this platform will have staying power among brands and marketers.

The tools exist for brands and marketers to analyze and understand the impact of their advertising campaigns.

All stories have a beginning, middle and end. The trick is to rethink these terms as setup, confrontation (sometimes conflict), resolution…and that’s pretty much it.

Direct mail is a marketing stalwart, and in 2023 it has a fresh identity as a channel that delivers personalized, valuable content throughout the customer journey.

A social-first strategy can provide an opportunity for a brand to cultivate a meaningful relationship with their most passionate customers.