Tag: Storytelling + Media

The campaign will run on TV, social, radio, print, and out of home in the 21 countries and jurisdictions in the Caribbean and beyond. 

Retail brands will need to embed digital-first strategies within their business to ensure they build lasting relationships with customers.

Effective planning early on in the creative process will help marketers take full advantage of the channel’s opportunities to come to life in the real world with all the engaging capabilities of digital.

For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.

Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones. 

In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.

The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.

Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.

It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.

Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers

Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.

Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.

By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly. This is an important distinction,…

With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.