Tag: Storytelling + Media

It’s universally accepted that winning a LION is akin to winning an Oscar in our industry. We love ‘em. We want ‘em.  And yes, mine got me a better job.  

The influence of Gen-Z will only grow, both in economic terms and cultural impact. For marketers, the challenge is to adapt and innovate continuously to meet the expectations of this digitally forward generation.

Booker’s distinctive archetypes are still alive and well, forming the backbone of stories that, as humans, we love to tell. And that means in B2B, they’re the perfect framework to build campaigns that get seriously good results.

If your brand has never considered audio branding, now is a good time to start. The power of sound is undeniable.

Storytelling is a crucial part of any content marketing strategy in any medium. While some logic factors into decision making, consumers can be hooked by a great story.

By asking yourself probing questions when you write, you can deliver true thought leadership, rise to the top of a social feed or cluttered inbox, and capture the attention of your recipients in a meaningful and impactful way.

Successfully bridging the gap between traditional and modern search advertising strategies requires an understanding of the unchanged core principles while embracing new technologies and consumer behavior trends.

Knowing that performance ads try converting you on the spot, when was the last time reading ‘click here now’ made you feel something, or admire the brand?

Getting sonic branding right really matters, especially on Hollywood’s biggest night. In the world of compressed attention there’s never been more at stake.

This International Women’s Day, I wanted to reflect on my story. It’s the story of how I overcame a car accident, a divorce, nine surgeries and a lot of pain and heartache.

Promotional products remain a potent tool in the marketing mix, thanks to their unmatched reach and cost-effectiveness. However, as consumer expectations evolve, so too must the strategies surrounding these products.

Problem-solving could be the soul of the story. Or it could simply be a complex tale that involves a variety of angles meant to show the ways a brand can deliver what its audience wants and needs.

What is required to succeed in this era is not a passive investment in story, or media, production. What’s required to succeed is a total transformation of your business into an agile, storytelling-first operation.

The biggest sports event of the year – the NFL’s Super Bowl – isn’t just for die-hard football fans. It’s also a coveted, celebrated event for the advertising and creative community around the world.

In an increasingly crowded and fast-paced social media landscape, leveraging pop culture in your social media content can be a powerful tool to help you and your brand stand out from the competition.