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Incorporating Effective Storytelling into Your Marketing: Strategies for Lasting Impact
At its core, marketing is about making people feel something. It’s about more than attention—it’s about connection. And nothing connects quite like a good story.
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Content Creation Will Lead to Lost Revenue for Brands (if Not Done Right)
The era of generic, one-size-fits-all content is over; to stay competitive, brands must leverage emotional storytelling powered by real-time data and AI.
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Sonic Branding is Dead. Long Live Sonic Branding!
Sonic branding isn’t just about creating a sound that works in an ad; it’s about building a sound that becomes synonymous with your brand. The potential is enormous — when done right.
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The Traditional 360 Campaign Is Dying—and That’s Good News
To creative teams and brands aiming for better performance: next time you’re working on a multi-channel campaign, challenge yourself to view each asset through the unique lens of its respective platform.
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Making Memories: How Events Can Be Redefined
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
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You Don’t Have to be BRAT, but You Do Need Real Personality
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
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Podcast Advertising Unleashed: Strategies for National Reach and Performance
Join us to learn just how far podcast advertising can take you, from identifying the points of diminishing return to exploring maximum viable reach.
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Driving Brand Success Through Custom Audio
In a sea of host-read ads and one-size-fits-all podcast spots, custom audio is emerging as a powerful tool for brands to amplify their message and drive results in the podcast landscape.
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48 Hours Hosts Talk Multiplatform Power of True Crime
The hosts of this fall’s slate of original 48 Hours podcasts from CBS News and Paramount Audio take the stage to discuss the power of the true-crime format to engage passionate audiences with brand safe content, expanding the TV franchise beyond broadcast to digital media in unique ways.
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Future is Female Presents: Power Players
We’re bringing together an elite group of female powerhouses who are changing – and channeling – industry norms.
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Storytelling: Art or Science
Emmy and Peabody Awards winning film maker Steve Stern on the evolution of storytelling in the digital age and what’s next as OpenAI invests $10 billion in Hollywood.
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The FAST Lane Isn’t for Cruising: How the Acceleration of Free Streaming Media is Reshaping the Marketing Landscape
In this session, join Amy Leifer and Vikash Sharma of DIRECTV and Media Cartographer Evan Shapiro as they illustrate how marketers can benefit from leveraging the power of FAST.
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Storytelling & Activism: Cynthia Nixon & Tirana Hassan, ED, Human Rights Watch
How the entertainment industry’s relationship with social justice has evolved, what the climate is like today; and understanding the role it plays in making change.
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News as a Brand Builder: The Power of Quality Journalism
This conversation will provide critical insights for navigating the evolving media landscape.
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Brave Together: Aligning Brand and Mental Wellness
EmWhen and how brands can successfully insert themselves into the mental health conversation- and when they should not.
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A Podcast Host and a Sales Manager Walk into a Bar…
How hosts influence business/tech decisions in podcasting.
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‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win
People love good causes, and the commercial sector sells good causes fast. If you’re in the business of causes and work for the third sector, it’s time to steal a few tricks. Causes win when we make people care about them, and for the sake of the world, it matters that causes win.
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How to Build a B2B Social Engine That Hums
Capturing attention requires cross-organization collaboration and teams that think bigger, make better content, and ensure it’s delivered through the right channels to engage audiences. After all, engaging audiences is the ultimate goal—and what matters to a company’s bottom line.
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Feelings Work Better Than Facts – What We Can Learn From Politicians
A strong brand has understood what it stands for as well as what it stands against. But that doesn’t mean being brave and remaining true to a belief system is easy for a brand to do.
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Why Brands Are Reaching New Creative Heights in Digital Advertising
The reality is that while genuine scaled alternatives can deliver equal or often better campaign performance, we still have to fight harder to convince brands to diversify their investment – this is another reason why creativity is thriving, as we look to go the extra mile to deliver value and impact for our customers.
