Tag: TV + Streaming

Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.

Commissioned with Opinium, the Amazon Ads Streaming TV Research Report investigates the challenges and opportunities for advertisers in the UK streaming TV space.

YouTube was both the place to build brands online and to see exciting, original content. But somehow, along the way, that’s been forgotten.

ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.

CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.

Here we’ve selected five that lay out some of the most important considerations for brands crafting their CTV strategies.

Curation and adventure in film and television have been eviscerated by the algorithm. When Blockbuster was a thing, picking a film to watch was actually considered an outing.

TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.

Anonymized data based on consumer opt-in intent is the future. Meanwhile, consumers continue to demand more personalization, and providing more relevant, personalized content catches better attention, ultimately driving ad performance.

With the technology to plan and execute in terms of a holistic omnichannel view of the market, marketers can really start to guide and clarify the new possibilities which are opening up.

With marketing budgets coming under greater scrutiny, advertisers must ensure that every dollar spent is driving measurable impact.

This year’s TV upfronts are shaping up to be a pivotal moment for the TV industry, and marketers should be paying close attention.

The real value of a video ad should be measured in how attuned it is to audience interests and preferences.

This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.