169fighting-1170×600
-
-
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement, the unique challenges that have…
-
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.
-
The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better
The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.
-
Streaming Delivers Better TV for Brands and Streamers Alike
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade.
-
Streaming’s Next Frontier: Commerce
What marketers need to know about the future of commerce from Connected TV.
-
Winning in TV Streaming: Turning Content into Coin
Whatever the future holds for TV streaming, one thing is clear: personalization and accountability is key.
-
What to Know About Gen Z Streaming Behaviors
With streaming TV at the heart of their entertainment experience, a robust streaming strategy should underpin any marketing plan that aims to connect with this audience.
-
CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.
-
Sports Streaming Wars: Why We Need to Talk About Data Transparency
This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.
-
What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
-
Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads
ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.
-
Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK.
-
How Can Brands Cut Through in a “Saturated” Streaming Market?
Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.
-
How CTV Advertising Will Continue to Disrupt the Game
A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug
-
Advertising and Streaming OTT in Events
With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming.
-
CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
-
Synthetic Media in Video Production: From Red Herring to Mainstream
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation.
-
Don’t Fear The Backlash: We’ve Only Seen The Shift to Streaming TV’s First Wave
The future of television is before us. It will be connected, measured, targeted and engaged in entirely different ways than we have seen in the past half century.
-
Why Marketers Should Start Thinking YouTube & CTV When They Think Super Bowl (And Sports in General)
As brands prepare for two of the most significant TV sporting events of the year, they need to adopt a strategy that will allow them to maximize their return on ad spend.
