_Editorial Archives

The PR Power of ‘Barbie’

The PR power behind the “Barbie” film is epic. Visibly noticeable as it turned the tide of fashion, the Barbie craze is truly a revolution!

People Skills: Building Successful Teams by Creating Nurturing Environments

Great people don’t grow on trees, so it’s crucial to try and find people who are a good fit. And that’s the same whether they are coming in at a junior level or as team leaders.

2024 Predictions: The Evolving Landscape of the Advertising Industry

This year will also see the endgame for cookies, leaving many marketers scrambling for alternatives. Meanwhile, consumers are clearly shifting to omnichannel viewing and CTV is showing significant growth.

Breakthrough Tech and Bold Collabs: 4 Circular Trends to Watch in 2024

As we lurch from one crisis to another, it’s very tempting for fashion brands to put the issue of sustainability on the back burner. But the uncertain outlook makes environmental action more critical than ever.

3 Rules for Influencer Marketing: Recruit, Retain, Remain

Once you find the influencers who have a natural connection with your brand, the real challenge begins: recruiting them.

Tapping Into Future Customer Needs Using Strategic Foresight

The increasing number of online retailers, the growing adoption of early smartphones and internet connectivity, and the changing preferences of younger generations more inclined to shop online all pointed toward an e-commerce boom.

Navigating the Digital Future: Top Social Media Trends to Apply in 2024

As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.

Holiday Hurrah: Measuring the Impact of Holiday Sales on America’s Small Businesses

Americans want to spend during the holiday season. The businesses who can tap into this strong demand are much more likely to achieve their revenue goals and set the table for a strong start to the new year.

Leveraging the Magic of Pop-ups in 2024

This is the cutting edge of experiential marketing in 2024, and there’s no reason your business can’t get in on the action.

How to End Measurement Myopia and Refocus on Core Business Objectives

Here’s how to break free of channel-specific marketing measurement and realign with core business goals.

The Future of Link Building: Emerging Trends Paving the Way for Success

We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.

Scale, Social & AI: Sonic Branding in 2024

As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.

The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions

Should your company embark on a path to Net-Zero? My answer is an emphatic yes.

Over 800% Increase in Junk Sites, But What Can Advertisers Do?

While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.

5 Brand Experience Fails (and How to Avoid Them)

In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.

It’s Time to Change How We Buy TV Ads

The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.

A Brighter Future for Video Advertising Vs. Search

2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.

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