_Editorial Archives

There’s a New Player in Town, and It’s the Untapped Buying Potential of Youth Sports Parents

As the youth sports industry continues to increase in popularity and value, it’s time for brands to leverage the untapped spending power of parents

What’s Going to Define the Brand of the Future?

Remember, in the end, people don’t just buy products; they invest in experiences. Make your brand an unforgettable part of their story.

As Awards Season Heats Up, 5 Marketing Lessons Learned from the SAG-AFTRA Strike

As post-strike talent promotion ramps up alongside awards season, marketers are primed to implement these key lessons in a jam-packed 2024.

The Power of Influence to Influence Power

In my years managing talent, there were a few simple principles that I learned that have been valuable to my work in the social impact space. And it becomes even more critical in the social impact space where we’re asking influencers, creators and celebrities to give their time for free.

Deal or No Deal? The Value Factors That Sellers Fail to Recognise in Marcoms M&A

After a turgid start to the year, the M&A market is picking up speed – with more than half of European players expecting to pursue game-changing deals into 2024.

The False Binary of Purpose vs. Profit Is Setting Us Back

With tensions in culture rising, “purpose” is again being questioned as an unwelcome hindrance to profit-making.

The CMO as C-Suite Maestro, Orchestrating B2B Growth Amidst Digital Transformation

As we prepare to enter a new year, what unique challenges does this present for CMOs?

Precision Marketing Strategy: Winning the Battle for Relevance in a Cluttered Advertising Landscape

Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play.

Coming Out of the Shadows – Why it’s Essential for Marketers to Better Understand PR

In my more than thirty years of working in Public Relations, it’s become common to work with clients who, despite the fact that they are hiring me, really do not know what I do.

The Future of Data Driven Marketing Decisions

Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike.

Why Data Collaboration Is the Next Frontier for Streaming

Data collaboration, when executed effectively, unlocks revenue growth through partnerships and data interoperability across various departments within the business.

What You Need to Know About Consumers in 2024

Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.

TV Unboxed: How to Unleash the True Potential of TV in 2024

Reports of the death of linear TV have been grossly exaggerated but there is a reality to the numbers: according to Ofcom there were 2,490 TV programmes watched by 4m or more people in 2014 compared to only 1,184 in 2022.

How Can Advertisers Effectively Use Current Technology to Tap Into Nostalgia

If nostalgia makes sense for your audience, brand, and campaign, the final step is to be conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.

The Spark: How Nyssa Is Changing the Conversation Around Women’s Health

Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.

When More Becomes Less: Debunking the Advertising Wear-out Fallacy

Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.

It’s Time to Save the World: One Pixel at a Time

Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.

Elevating the Checkout Experience for Next-Gen Shoppers

This panel discussion will uncover the keys to creating a checkout process that not only meets but anticipates the needs of today’s discerning consumers.

Marketers for Good: Why it Pays to Be Green

Top talent is always crucial in driving business growth. Companies need the brightest and the best as part of a diverse and committed workforce.

Balancing Ad Load in the Era of Multi-Platform, Multi-Screen Viewers

Premium video providers should continually test and refine ad load for all screens and forms of content. This unlocks a data-driven approach to ad load optimisation and enables providers to uphold premium video’s quality viewer experience for audiences.

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