_Editorial Archives

Retail’s Crystal Ball: 3 Trends Shaping Tomorrow’s Stores

While consumers continue to seek cutting-edge technology across channels, prioritizing experiences exclusive to the physical realm gives retailers a significant advantage in drawing more customers to their brick-and-mortar establishments.

Transforming Content Creation with Generative AI: A Humble Journey in Marketing

Our journey has been one of humility, learning, and adaptation, and we look forward to what the future holds as we continue to innovate and embrace the transformative potential of AI.

The Gifting Revolution (Sparkles and Sustainability)

Resale democratises luxury, offering accessibility to a broader audience where otherwise it would have been unattainable.

The Rise in Climate Misinformation Requires An Urgent Tech and Brand Response

The algorithms and AI tools being used today to generate content, optimize for engagement, and drive the attention economy are often at the cost of truth and nuanced dialogue, and one can even draw a parallel to the damages caused by the fossil fuel industry itself.

Transforming Retail: The Impact of Influencer-Led Social Commerce

At its very simplest form advertising is targeting the right people with the right content at the right time and solutions which combine many different marketing mediums together allow us to do this.

Could Your Agency Be at the Forefront of the Future of Work?

Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.

AI Comes in Many Shapes and Sizes: Which Ones Are the Best Fit to Transform Your Marketing Operations?

AI offers marketers an extensive suite of capabilities that can complement one another to boost marketing performance. When fuelled by quality data and controlled by human oversight and expertise, AI can be customised to unique business needs.

What is True Measurement of Political Advertising?

Campaigns for office and ballot initiatives have fairly black and white success metrics. Either a candidate is elected and a ballot measure passes, or they don’t. Simple.

Why Buyers Should Use Bid Shading

Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.

Purposeful Branding: Navigating the Fine Line Between Authenticity and Overreach

Clearly, people can and will spot when brands overreach with their purpose campaigns and initiatives.

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more

5 Reasons Marketers Should Harness 3D Printing

Given its sustainability and lower risk, 3D printing is an essential tool for brands and agencies looking to personalize and elevate the consumer experience.

The Brave New World of Measurement in the Era of First-Party Data

The demise of the third-party cookie heralds a new era for marketing and how it measures its success.

Unlock Your Success on TikTok: 5 Tips for 2024

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

Know Thyself: How Brands Can Lean More Into Authenticity in 2024

Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.

The Marketing Momentum Behind EVs Needs New Strategies to Achieve Successful Outcomes

While that’s a tectonic shift, not all is plain sailing. September is typically a banner month for new car sales in the UK, as the DVLA issues new number plates, but BEV sales to private buyers in September 2023 actually fell by 14% compared to September 2022.

New Sustainability Reporting Requirements Have the Power to Drive Meaningful Change in Advertising

The adtech, advertising, and media industries have the power to meaningfully reduce their environmental footprint and massively influence brands and businesses to follow suit, so new requirements for companies to publicly report them have come at just the right time. By Joseph Worswick, VP of EMEA & Global Head of Sustainability at OpenX There’s no denying the emissions that arise out of…

Why AI Needs a Branding Exercise

AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.

Data-Driven Storytelling: Personalised Experiences in CRM and One-to-One Marketing

Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.

Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now

Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.

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