_Editorial Archives

Meet the Fruit People: Fruit of the Loom Hits Refresh on Iconic Brand Mascots

The Fruit People, formerly known as the Fruit Guys, debuted in the 1975 and were our first mascot spokespeople.

Digital Advertising Is Set to Enter a New Era – and Brands Need to Be Ready

There’s still time for marketers to embrace a new privacy-first paradigm whose scalability matches the ID-based practices the industry has relied on thus far. However, the clock is ticking.

CTV, OTT, SVOD, FAST – it’s all just ‘Telly to viewers

It’s time for the TV ad industry to scrap the confusing acronyms and start thinking like those outside of the industry.

Ryan Healey, VP of Brand & Marketing, Momofuku

Ryan Healey is VP of Brand & Marketing at Momofuku. He oversees marketing, communications, and design for both divisions of Momofuku: Momofuku restaurants and Momofuku Goods, the CPG arm of Momofuku.

The Dawn of AI: Understanding the Risks and Opportunities for Marketers

While challenges are a part of any type of marketing trends or technological advancements – AI also comes with increased levels of risk for marketers.

AI is Destroying Consumer Trust …But Communities Can Rise Above the Noise

Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.

AI May Be Imperfect, But There Are Staggering Consequences of Turning a Blind Eye

Right now, AI is only as good as the questions asked of it. But that won’t be the case forever.

Advertisers’ Trust in Google Goes Dark: What’s Next?

The DOJ’s legal action against Google could take years. But while they are in trial, those who take this as a call to action and start planning ahead of the court’s decree will find long-term success.

Bianca Gates, CEO and Co-Founder, Birdies

Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers.

Eden Laurin, CEO and Co Founder, Nyssa

A passionate, dogged entrepreneur- I cut my teeth and launched my first retail line as Partner with James Beard winning The Violet Hour and am currently CEO of emerging women’s wellbeing brand, Nyssa Care.

Emily Spellman, Ecommerce Marketing Manager, EleVen

Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.

Katie Marston, CMO, Once Upon a Farm

20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.

Junior Scott Pence, Co-Founder/CMO/Creative Director, Peace Out Skincare

As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.

Elizabeth Ahern, CMO, Chamberlain Coffee

Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.

Jeff Robbins, Founder, Instant Biologics

Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.

Lindsay McClelland, VP of Marketing, Little Sleepies

Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.

Sara Plotkin, VP, Brand & Creative, Thinx

Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.

Amanda Harris, Director of Growth, Fishwife

Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.

The Renaissance of Targeted Advertising

Rapid technology evolutions in targeted advertising are empowering video service providers to redefine viewer engagement and boost their revenue. Let’s take a deeper look.

5 Stats to Know in Building an Elite Global Affiliate Program

Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.

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