_Editorial Archives

Can We Keep Our Finger on the Pulse of Culture?

Critically thinking about cultural exploration is a pursuit worth pouring effort into. Not only does it make us more effective marketers, it makes us more open-minded people.

5 Reasons Brands are Investing in Immersive Commerce

By investing in iCommerce, brands are interacting in a more engaging and collaborative way. This drives deeper customer engagement, which then fuels higher conversions, new revenue streams and improved ROI within this new set of behaviors for GenZ.

Worlds Apart: Can You Really Advertise Effectively to the Over 50’s and Gen Z at the Same Time?

Common ground between Gen Z and Baby Boomers may seem worlds apart, but as advertisers we can use our craft to bring them closer together and achieve powerful, effective campaigns simultaneously – just by relying on the Heart, Art and Science.

How Next-Gen Contextual Tech is Raising the Bar on Safe and Innovative CTV Ads

Key industry organizations like the IAB and MRC will be critical in moving the needle here; encouraging higher standards and accreditations so that content-level analysis and intra-video tagging becomes more widely embraced.

Create Once, Run Anywhere: Omnichannel Creative Is the New Imperative

When it comes to paid media, creative has to be built to live on everything, everywhere, all at once.

Programmatic Remains ABM’s Next Frontier

There is no better time for a change like this to come along at the DSP level. With many B2B companies trying to do more with less right now, anything that adds efficiency and potentially boosts performance is welcome.

The Costly Conundrum: The Impact of Federal Government Shutdown on Advertising Agencies

Federal government shutdowns cast a long shadow of uncertainty over the advertising industry. These shutdowns are not merely inconveniences; they have severe financial repercussions.

The Supermodel’s Guide to 50+ Marketing

Avoid ageist stereotypes and biases and meet 50+ consumers where they are with a holistic approach that taps into 50+ adults’ wide-ranging information needs, engaged lifestyles, and willingness to invest in themselves, and you’ll enhance your brand’s connections with this dominant demographic in business-building ways.

Affiliate Marketing Fraud in 2023: Whose Link Is It Anyway?

Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?

CTV Brings New Considerations to Contextual Advertising

Contextual targeting will not only help to create a better user experience in CTV, it will also help advertisers secure a better return on their investment.

Social Platforms Are Getting Dramatic – but Marketers Don’t Need to Follow Suit

The recent narrative of social media platforms has been dense, fast-moving, unpredictable, and often hyperbolic, perhaps leaving marketers feeling like they need a fortune teller, seer, or psychic to make good, future-proofed decisions around them.

Cross-Channel Measurement Data Often Falls Short on Capturing Diverse Audiences and CTV Viewers. Here’s What Needs to Change

Americans are craving content that is reflective of all diversities, and not just the historical majority. Accurate measurement that captures diverse audiences is paramount to engaging and reaching these audiences and will be critical for brands’ success.

Performance Talks: CMO Corner

Rev Up Your Performance: The Reels Creative Supercharger Workshop

Join us for a full-throttle workshop dedicated to building high-performance Reels. Learn how Reels ads can turn attention into action and how to apply creative essentials that can take your campaigns to the next level of performance. Don’t miss your chance to learn the language of Reels, connect with new consumers and drive tangible business results.

Steal My Reels Strategy

Your creative is the key to unlocking performance in Reels – one of Meta’s fastest-growing ad formats. In this session, hear about ways marketers are leveraging validated creative best practices and how they are continuing to drive innovation by bringing imagination and authenticity to their ads campaigns in order to develop deeper connections with customers, reach untapped audiences and deliver…

Cracking the Code of Creative Resonance & Performance

If you see the same messages over and over again, you’ll get bored and eventually tune out. If you see the same messages over and over…You get it, and we don’t want to lose your attention! As advertisers, we’ve all been there. We know how important it is to keep things fresh and break through the communication noise. Join Meta…

Unlocking the Power of AI for Advertisers

Predictive AI has been powering innovation in digital advertising over the past several years, and the emergence of Generative AI promises profound implications and transformative impacts on the industry. It is set to invigorate creative innovation and become a foundational driver of core business performance by empowering campaigns at scale. Join Meta as they discuss the latest AI-powered experiences and…

How AI Will Help Marketers Do the Best Work of Their Careers

Alvin Bowles, VP, Global Business Group at Meta, alongside guest speakers Jay Pattisall of Forrester, Keith Soljacich of Publicis Media, and Janet Balis of EY Consulting delve into the dynamic landscape of continuous AI innovation and share why our industry is on the precipice of unleashing its potential to do more creative, strategic work that drives businesses forward, and the…

Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance

As an advertiser, you don’t actually know what works and what doesn’t until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this…

Marketers Reveal Their ONE Secret to How Brands Can Win Over This Year’s Festive Shoppers

We spoke to several leaders in adland about their methods for winning over festive shoppers and conquering the busiest time of the year.

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