_Editorial Archives

Testing Perception vs. Reality: AI Can’t Replace the Human Element

Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.

The Perfect Union: The Marriage of Creativity and Functionality

By harnessing the power of creative design, storytelling and innovation, coupled with seamless functionality, businesses can deliver exceptional user experiences that drive conversions, foster brand loyalty, and ultimately lead to long-term success.

MGID’s Ryan Stewart on Publisher Challenges, Ad Tech Innovation, and Why CPMs Only Tell Half the Story

We caught up with Ryan Stewart, Head of Publisher Acquisition at MGID, to find out about his role, and his approach to facing these challenges head on.

Kimelia Weathers Smith, CEO & Owner, Brilliant or BS?

Brilliant or BS? is an innovative tabletop game publishing company. Our mission is to bring families and friends together to establish meaningful connections in real life.

Kristine Yang, Founder, The Only Bean

We created The Only Bean on a mission to inspire better living through delicious plant-based foods that energizes the mind and body and leaves a small footprint on the planet.

Why Some Retailers Win with Commerce Media While Others Lose

The right technology partnerships can help retailers achieve the scale, accountability, and—importantly—agility needed to compete in the fast-growing commerce media landscape.

The Best Way to Level up Your Social Media? Proactive Engagement

When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.

Changemakers: Building Relationships With Podcast Advertising

As audiences have grown more fragmented across channels, brands are looking for more efficient and effective ways to connect and engage with them.

Changemakers: Human-to-Human Marketing With Mastercard

According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.

Advertising Industry Executives Reflect on 25 Years of Google

As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.

Why Meaningful Attention Matters

Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.

Planning to Attend These Stellar Marketing Events? Prepare Like a Pro.

Business travel is back, and it promises some spectacular opportunities for learning and networking.

Building the Future We Want in Culture and Technology

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

The Power of Brand Building for SMBs

If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.

Why Branding Holiday Readiness Goes Beyond Prime Day Sales: 3 Factors to Enhance CX Through Christmas Morning

Retailers can’t ignore three critical trends as they elevate customer experiences and optimize their offerings to support surging customer demand heading into this year’s high-stakes holiday shopping season.

5 Top Strategies for Maximizing Marketing ROI

The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.

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