_Editorial Archives

As the Open Marketplace Fails, Advertisers Are Turning to Publishers to Reach Audiences

Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.

Reaching the Future Consumer: 3 Ways AI Can Solve the Privacy Problem

It’s important for marketers to understand that a future devoid of identity is upon us.

AWAPAC 2023 Trends Report

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

Leveling Up Your Holiday Strategy: Gaming’s Role in Reaching and Engaging Audiences

If you’re looking for a way to get your brand in front of receptive audiences this holiday season, gaming should be a part of your strategy.

AI Stats and Trends for Small Business Marketing

AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.

Terence Reilly, Global President, Stanley

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs.

Deb Millard, Brand President, Stripes

Deb Millard is a strategic and accomplished executive with +20 years of brand and retail leadership experience across multiple categories. Deb joined Amyris as Brand President, Stripes at the end of 2021.

Matt Gehring, CMO, Dutch

Matt Gehring is the CMO at Dutch—the first 24/7 virtual vet service that connects pet owners across the US directly with licensed veterinarians for timely care and solutions.

Dating, Marriage, Divorce: How Brands and Agencies Should Navigate the Relationship Cycle

There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.

How Can Brands Improve the Efficiency of Influencer Campaigns? Fair, Transparent Compensation

A more transparent relationship leads to trust and ensures influencers feel appreciated.

Nielsen Creator Report

In the categories of fashion, lifestyle and gaming, the study found that Black creators generate 10.5x the media value of their non-Black creators. You can find the full study here.

Group Black Impact Report

This first Impact Report describes the progress we’ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023.

Could Measuring Your Channel’s Life Cycle Help the Ad Industry Become More Sustainable?

All players have a role in providing credible guidance and advice around carbon emissions associated with marketing and the clock is ticking, so it’s time for everyone to roll up their sleeves and get to work on projects that will make a difference.

What Does It Take to Be a CMO of the Future?

What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.

Changemakers: Logitech on Reaching Relevant Audiences

Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.

Alex Brown, President, Truly Free

Alex Brown has scaled and/or exited from a variety of e-commerce businesses over the last 10 years.

Kimberly Lam, Global Brand Management, Marketing & Partnerships, Sanzo

Kimberly Lam is the Senior Director of Marketing at Sanzo – the first Asian-inspired sparkling water – where she’s been bridging cultures since 2022.

Andrew Katz, CMO, Athletic Brewing Co.

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer.

The Future of Viral Content

In an AI world saturated with artificially generated content, relatable human experiences will be one of the few things able to cut through the noise.

Three Simple Marketing Lessons You Can Learn From Barbie’s Success

Great marketing works. Having a fantastic product to market works more.

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