_Editorial Archives

Why We Need to Help AI Help Us

We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.

Dealing With a Recession

As we move into 2023, the uncertainty and speed of change for businesses that started in 2022 shows no sign of letting up.

What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.

What Do Brands Need to Know About Millennial Parents?

Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios

How to Protect Mobile Advertising Budgets with High-Quality Location Data

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.

Are You Brave Enough to Criticize Your Clients?

B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.

Tech Layoffs Prompt CMOs to Seek New Agency Partners

According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.

Positioning A Tech-First Brand To Be Successful At A Brand Level

The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.

Consumers, Not Brands, Are Changing the Internet

Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.

16 of the Best Brand Collaborations of All Time

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.

Why Brands Should Consider Community Over Big Social to Reach Gen Z

To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.

AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late

Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.

Why Brand Fans Could Be Your Best Influencers

For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.

Pitch or Ditch? How to Choose the Right Opportunities for Your Business in 2023

Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change – Part 2

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

How Do We Measure the Value of Brand Activity?

We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.

Creative Case-Study: You Vs You

In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

Full Court Press: Why Marketers Should Look to Programmatic DOOH for March Madness Success

March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.

From Luxury to B2B and Everything In Between: How Brands Across All Categories are Using Addressable TV

This roundtable report covers topics ranging from how best to use data to the increasing importance of personalized creative and beyond.

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