_Editorial Archives

Green IT: Why the Next Era of Enterprise Technology Is Sustainable

Businesses are eager to reduce that impact while leveraging the benefits of technology. The question is, how? That’s where the concept of green IT comes into play.

IPA’s Q2 Outlook: Better Than Expected (Again), but What Does the Data Mean?

After another apprehensive quarter for the advertising industry, IPA Bellwether findings show resilient growth, including modest net Q2 budget uplift of 6.4% and revised forecasts that ad spend will only fall by 0.6% this year.

More Than A Celebrity – Tony Hawk

Advertising week recently sat down with Tony to discuss with him his approach towards skateboarding, facing his fears on and off the board.

Get To Know Pop-Tarts’ Agents of Crazy Good Characters!

By Heather Taylor, Editor-in-Chief, PopIcon Longtime fans of Kellogg’s Pop-Tarts might remember “Crazy Good” was once the tagline for the beloved breakfast pastries. After debuting in 2004, the Crazy Good ads ran throughout the 2000s starring various flavors of Pop-Tarts all running away from those who craved them. Now, a new campaign is tapping into the Crazy Good nostalgia. Pop-Tarts…

AI and Web3 – Dance Partners Towards a Customized Future

For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.

More Than A Celebrity – Bethenny Frankel (Podcast)

Advertising week recently sat down with Bethenny about the balance of running a business and meeting political norms in today’s day and age.

Advertising Week Q&A with Edward Wale, VP, Europe, LG Ad Solutions

As CTV advertising continues to grow in Europe, LG is working hard to meet advertisers’ demands for inventory and continue to expand their offering and accessibility to marketers.

The Hype and Misperception of AI – How Marketers Have Yet to Realize AI’s True Potential

The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.

Art for Everyone: A Simple Secret to Decoding Masterpieces

By using simpler language, we invite more people into a relationship with art with the sort of fervour that rivals the watercooler discussion of any drama series finale.

CTV Will Usher in a Level of Targeting that Advanced TV Never Achieved

ATV has already upgraded linear TV advertising, but CTV is now forging the category’s future.

Tour de France – A New Arena for Marketers?

What with the recent release of Netflix’s latest sports series ‘Tour de France Unchained’, and the conclusion of the Tour 2023 this weekend, it might be time for brands to start considering whether they’re making the most of an excellent marketing opportunity.

From Timely Trends to Timeless Icons: How Can a Brand Balance the Best of Both Worlds?

Sidestep the outdated industry rhetoric and tune into to what’s going on around you, rather than looking no further than the news that is curated for you.

Data-Driven Tips for Connecting with 2 Key Back-to-School Shopper Personas

Better targeting, engaging and converting of back-to-school shoppers requires unparalleled activation data.

Always Ask for More: Director Camila Zapiola’s Advice for Women in Media and Advertising

Don’t be afraid to buck the trends, open doors and embrace opportunities to elevate trailblazers.

Ernie and the Keebler Elves Hit the Road, Spread Magic for Families Everywhere in New “Magic Is Here” Campaign

Keebler’s new “Magic Is Here” campaign gives Ernie and the Keebler Elves the chance to hit the road. This summer, they’re bringing magic to family bonding moments in several new commercials.

DTC in CTV: Best Practices for Data-Driven Success

CTV offers DTC brands an opportunity to extend the value of their audiences and gain an edge over their competitors, whether they exist as digital natives or more-traditional direct marketers.

Unlocking the Metaverse: A Programmatic Guide

According to a 2022 report, 87% of U.S. consumers believe the metaverse will play a significant role in the way they interact with brands and 69% of marketers stated they were looking to build more experiences in metaverse-like environments in 2023.

Web 2.5: The Next Frontier for Marketing Is Here

Web 2.5 can help by familiarizing consumers with the Web3 technology while also helping brands and marketers position themselves as leaders in the revolutionary space.

Is This Peak Purpose? Five Ways to Avoid Purpose Jeopardy…

Despite the strong proof of enduring benefits around brand purpose, if committing to a purpose-driven transformation doesn’t feel right for your brand, it probably isn’t.

We Need to Talk About Trust

From police forces to politicians to TV presenters, trust in the establishment has sunk to an all-time low. Mike Foster, founder and strategic creative director at Straight Forward Design, asks how brands can step into the breach.

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