_Editorial Archives

QuickFrame’s Guide to Video Production

QuickFrame’s Guide to Video Production teaches the vocabulary needed to communicate and collaborate with videographers, content creators and production teams.

Here’s Why I Doubled Down on Market Research

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet

AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.

Advertising for Women: A Digital Look Into Gender Equality for International Women’s Day 2023

Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.

How to Avoid Reactionary Marketing Spend

As the recession approaches, now is the time to challenge conventional wisdom and go all-in with your marketing initiatives.

How UK Advertising Drives Convergence Across Creative Sectors

Why does the UK Government choose to support UK advertising businesses at global events from Advertising Week to SXSW to Cannes Lions or Shanghai International Advertising Festival?

Want To Grow A Sustainable Brand? Don’t Advertise to Environmental Activists, Do This Instead

Now is the time to rethink audience targeting, ditch the green tax, embrace new cultures and lean into humour.

Advanced TV: What Does This Hand of Cards Bring to the Table?

Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities.

Third-Party Cookies Will Die. Then What?

Get comfortable with “walled garden world” scenarios and prioritize investments in media, technology and data capabilities accordingly.

Maximizing Creativity, With the Power of Data and Purpose

Maximizing creativity, with the power of data and purpose, is where brands can differentiate themselves from their competitors

Local Matters: Why Local TV News Is Always an Essential Media Buy

Local news matters, and local TV is still the leading way (even when the path darkens) to reach a local audience.

Claritas: The 2022 US Hispanic Market Report

In this report, we provide unique data, analytics and actionable industry insights that will help you effectively engage the fast-growing Hispanic population.

How App Marketers Can Keep the Economic Engine Running Through the Recession

App marketers should be smarter with spending and reinforce the foundations of their strategies with an understanding of their user personas.

The AI Arms Race: How Tech Can Generate and Detect Fakes in the Age of Misinformation

While machine learning capabilities have evolved to detect misinformation, some AI systems have also emerged to create and proliferate it.

Are You Really Measuring Brand Experiences? We Are.

Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers.

The Gold Dust of Brand Experience

If there’s little relevance to context and people are left confused, your brand may still be remembered, just not for the right reasons.

Brand Ambassadors—The Clue is in the Name

Brand ambassadors aren’t simply extensions of your brand – they ARE your brand and should be as well trained as a full-time team member.

A Return to Experience EQ: The Art & Science of Marketing

Showing up isn’t the same as being all in. We’re here to help you identify the need states of your audience and build brand experiences to match.

A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow

To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets.

How Can Sporting Events Be Integrated Into Your Marketing Strategy?

Fans come from all walks of life — and many are eager to learn about your brand through the athletics they adore.

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