_Editorial Archives

String of Lights

If we think of our memories as a string of lights, sensory immersion, intensity of engagement, and contextual relevance determine which bulbs burn brightest.

To Use Your Marketing Data Efficiently, Make Sure It’s Accurate

How clean is your data? It’s an important question, but one that doesn’t often get addressed — at least not at the frequency necessary.

AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?

Here are three innovations that could reshape next year’s Super Bowl ads

Brand Activations Turned Life-long Memories

To appease the mind of the CFO and the brand marketer looking at their marketing investments, our research only solidifies our choices.

Against All Odds: A Life Intertwined with War

Until 24 February 2022, we were just a strategic communications agency. After that day, we became a real family with a unique history.

The Key to Brands Finding the Right Social Purpose

Culturally there is a lot of division right now, and not everyone is going to agree on anything – especially cultural issues.

How Identity Resolution Can Transform Marketing

Most brands aren’t of this other part of identity resolution, which relies on matching logic and an identity graph to connect data.

Does Your Agency Partner Have the Right Stuff in Analytics?

All these considerations—capability, technology, and culture, really need to be assessed by marketers before any partnership proceeds.

Brands Have Lost Trust in Their Agencies — Here’s How We Restore It

As agency professionals, we need to rebalance our relationships with brands and the current economic climate is the perfect catalyst.

Agency of the Future: Orchestrators or Specialists?

Clients are no longer just looking for outcomes, they are looking for experts — and that expert can be you.

MNTN – The Hardest Working Software in Television

Why CTV Will Thrive in 2023 While Other Ad Markets Decline

In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.

The Age Old Question: Is Marketing Local by Nature?

The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.

Amanda Everest, Head of Marketing, Graza

Amanda Everest is Head of Marketing at Graza,

From Spend to Staffing: A Holistic Look at Connected TV Advertising

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Added to Your Marketing Mix Cart: Retail Media

Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.

Four Fundamental Shifts in Advertising and Media

How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win

Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.

AWS’ Clean Rooms Announcement Will Force Large Cloud Providers to Acquire their Way to Competition

AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.

Search, Social and Connected TV: A Report

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

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