_Editorial Archives

Roaring Into Cannes Lions Part 2: Industry Experts Anticipate the Unforgettable

As global leaders prepare to immerse themselves in the prestigious event, they are naturally curious about the trends and themes that will shape this year’s festival.

How Marketers Can Connect With the Audience Defining Culture

Here are three tips for marketers looking to reach this ‘holy grail’ audience.

Why Blunt Brand Safety Tools Halt the Progress of Diversity

The push for a more inclusive and diverse advertising industry is becoming a priority not just for marketers, but for consumers as well.

Claritas: The 2023 U.S. Asian Market Report

Mining the quantitative and qualitative data on Asian American consumers can result in the understanding needed to engage this coveted population segment in an authentic manner.

Claritas: The 2023 Technology Report

This report is just a small sample of Claritas’ vast data and insights that are available to help drive more effective marketing.

Why Image Safety Is Key to Fixing Our Media Ecosystem

Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.

Why Creators Should Be the Center of All Brand-Side Marketing Strategies — Now and Moving Forward

I am about to throw another wrinkle in your plan, because I can tell you, without a doubt, that creator content outperforms brand content.

Should the Media and Entertainment Industry Go All in on the Metaverse?

Three industry domains are utilizing metaverse technology to enhance consumer experiences

Roaring into Cannes Lions: A Sneak Peek at the Industry’s Latest and Greatest!

We spoke with leaders in adland to get their thoughts and predictions for this year’s festival, from emerging technologies like AI and AR to sustainability and purpose-driven campaigns.

Fudgie the Whale and Cookie Puss Need Your Vote For the Next Carvel Icon!

By Heather Taylor, Editor-in-Chief, PopIcon If you follow Carvel on social media platforms like their Facebook and Instagram accounts, you might have noticed the beloved ice cream brand’s mascots Fudgie the Whale and Cookie Puss are seeking a third brand mascot bestie. How can fans help Carvel induct a new mascot into their roster? It’s easy as can be! Meet…

The Rise of the Creative Technologist

By identifying problems and using the appropriate technology as a tool to solve them, there is the opportunity for brands to deliver innovative solutions that push the boundaries of what is possible.

For Advertisers, Carbon Turns the the “Money-Speed-Quality” Triangle into a Square

While everyone likes easy money, there is a silver lining to the newfound focus on every dollar spent in advertising. With more measurement in place, we’re in a better position to keep track of our carbon footprint.

Is Your Sonic Identity, or Lack of, Sabotaging Your Goals?

A sonic identity is the essence of your brand translated into sound. It’s the idea that sound or a set of auditory elements are essential to distinguishing your brand and building a preference for it because it has something interesting to say or add, and is worth paying attention to.

How Financial Services Brands Can Better Engage Black Audiences

To bridge the gap and effectively engage different subgroups and communities, financial services firms must offer equitable opportunities and ensure that their workforce reflects the diversity of their customer base.

Why the Future of Work Depends on VoIP

As a more flexible, feature-rich, and cost-effective solution, cloud calling is poised to carry enterprises into the next phase of hybrid work and empower tomorrow’s businesses to perform at their best.

Sneak Peek: Carmella Creeper Joins The Monsters Cereals As First Female Monster Mascot

And then there were six monsters! The Monsters Cereals are getting their first new mascot in 35 years with the introduction of Carmella Creeper.

Four Key Points for Navigating TV Advertising’s Progress

TV is experiencing a rapid evolution, fuelled by European marketers’ ongoing interest and investment in advanced TV channels such as video-on-demand (VOD), connected TV (CTV), and linear addressable.

The Magic of Pitch Theatre

While most of us are now comfortable being back in the room, the halfway house of hybrid chemistry meetings and pitches seems here to stay.

Here’s Why The Programmatic Open Market Is Petering Out

For adtech companies, it’s a question of who can adjust soonest to be the pioneer who powers the shift from the open market to direct.

Save The Date: McDonald’s Is Celebrating Grimace’s Birthday Starting June 12!

By Heather Taylor, Editor-in-Chief, PopIcon If you’re a diehard McDonaldland fan like me, chances are when the news about fast food chain McDonald’s celebrating Grimace’s upcoming birthday broke you heard this commercial jingle playing upstairs in your head: Ronald McDonald’s your magical friend! It’s Grimace’s birthday! And Ronald’s the one! To make it magic! To make it fun! These lyrics,…

_Editorial

Search

LATEST POSTS