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Advertisers and Marketers Must Stay up to Date When It Comes to App Usage and Engagement

Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time

The Ad World Is Changing Dramatically, and We All Need to Change with It

By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since 2014, Google and Facebook no longer command more than 50% of all digital advertising. All the while Amazon has grown its ad business to over $30 billion annually…

Attention Beauty and Personal Care Marketers: Are You Ignoring a Multimillion-Dollar Market?

Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.

Meeting at the Middle Between AI and Creativity

A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.

Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook

Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.

How Advertisers Leverage the Big Game to Connect with Consumers

Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.

Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now

Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings

It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.

Can BMW Successfully Market a SaaS-based Model?

BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.

Sustainability in Content: Ad Tech’s Role in Affecting Change

The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.

6 Ways Growth-Minded Brands Can Create Stellar SEO Content in 2023

Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers

5 Key Advertising Trends Playing Out On – and Off – the Field Around 2023’s Big Game

Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.

The Modern CEO is Fit, Social and Engaging

Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.

Have the Ingredients of a Successful Super Bowl Spot Changed in 2023?

Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers

This Year Will Mark the Rise of the Digital Niche Communities for Brands

Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.

I Found Devotion, Purpose and Balance as a C-Suite Leader–Here’s How You Can Too

As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.

Advertising Trends to Watch in 2023

By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention. Next-Gen Loyalty…

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