_Editorial Archives

You’re Only as Strong as Your Weakest Touchpoint

Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.

How Audio Advertising Can Revolutionize Brand Marketing

Continued investment in tech-based solutions have streamlined the process and enhanced their efficiencies.

How Will the Dust Settle in Streaming after 2023?

If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.

App Marketing in a Privacy-Focused Era

Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.

Creativity Before Clicks: How to Ditch Performance-Marketing Obsessions and Get Back to Brand Building

Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results.

Want to Be the Cleverest Person in the Room? Here’s How to Be the Dumbest

I have found these tried and tested processes to be invaluable for finding simplicity and clarity amid complexity.

The Really Big Picture of Identity: What Marketers Need When the Dust Settles

The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.

Why We Need to Help AI Help Us

We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.

Dealing With a Recession

As we move into 2023, the uncertainty and speed of change for businesses that started in 2022 shows no sign of letting up.

What’s in a Name: Five Questions to Ask Before You Approve Your Next Brand Name

Your brand name: nothing will be used more often or for longer. It’s the cornerstone of your relationship with customers.

What Do Brands Need to Know About Millennial Parents?

Q&A with Helenor Gilmour, Director of Insight & Strategy at Beano Studios

How to Protect Mobile Advertising Budgets with High-Quality Location Data

Markters doing due diligence upfront is essential to preventing wasted spend and having headaches down the road.

Are You Brave Enough to Criticize Your Clients?

B2B marketing has the potential to be electrifying, and should no longer be paralyzed by a culture of conservatism.

Tech Layoffs Prompt CMOs to Seek New Agency Partners

According to data from Winmo, 31% of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1 2023.

Positioning A Tech-First Brand To Be Successful At A Brand Level

The word “creative” needs to be redefined to reflect an expression of novel ideas which are designed to solving business problems.

Consumers, Not Brands, Are Changing the Internet

Brands must understand and adapt to shifting consumer behaviour, and be ready to reshape and reset in short order.

16 of the Best Brand Collaborations of All Time

16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.

Why Brands Should Consider Community Over Big Social to Reach Gen Z

To get through to Gen Zers, brands need to pay much closer attention to where they are placing their content.

AI, Algorithms, Bias, and Unexpected Inequity: Thinking Ahead Before It’s Too Late

Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.

Why Brand Fans Could Be Your Best Influencers

For the first time, quality content is prioritised over subscriber count. Virality is no longer for the titans.

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