_Editorial Archives

How To Redesign Chicken of the Sea’s Catalina After Two Decades

By Heather Taylor, Editor-in-Chief, PopIcon After two decades, Catalina, the iconic mermaid mascot for Chicken of the Sea International (COSI), received a makeover in January 2023. How does one refresh a legendary mascot like Catalina? We spoke with Andy Mecs, EVP, Commercial, at Chicken of the Sea International, on why it was time for Catalina to evolve, redesigning the Chicken…

Pitch or Ditch? How to Choose the Right Opportunities for Your Business in 2023

Relationship rigor is taking the qualities that make your strongest relationships and using them to win new ones.

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change – Part 2

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

How Do We Measure the Value of Brand Activity?

We all know measuring brand activity and aligning it with business objectives is critical to effective marketing.

Creative Case-Study: You Vs You

In Bulk’s newest campaign, You vs You, the creative team wanted to spread the message that nobody is perfect.

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change

2023’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality explores the impact of the digital gender gap

The “Bicep Doughboy” Discovery Hints The Pillsbury Doughboy Might Have A Very Different Origin Story

By Heather Taylor, Editor-in-Chief, PopIcon Who is the Pillsbury Doughboy? As one of the brand mascot’s biggest fans, I used to feel confident about answering this question. The Pillsbury Doughboy was a sweet, friendly character born out of Leo Burnett’s critter agency. In 1965, Leo Burnett copywriter Rudy Perz imagined a tiny boy made out of dough popping out of…

Full Court Press: Why Marketers Should Look to Programmatic DOOH for March Madness Success

March Madness and other tentpole sporting events are rightly seen as key opportunities for every marketer out there.

From Luxury to B2B and Everything In Between: How Brands Across All Categories are Using Addressable TV

This roundtable report covers topics ranging from how best to use data to the increasing importance of personalized creative and beyond.

QuickFrame’s Guide to Video Production

QuickFrame’s Guide to Video Production teaches the vocabulary needed to communicate and collaborate with videographers, content creators and production teams.

Here’s Why I Doubled Down on Market Research

Media measurement as a field is experiencing massive disruption right now. From its outset, it never gave a holistic audience understanding.

Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet

AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.

Advertising for Women: A Digital Look Into Gender Equality for International Women’s Day 2023

Gender inequality in the tech sector is evident, an issue that requires more investment, more support, and more action.

Meet HAPII, The New Face of HungryPanda

By Heather Taylor, Editor-in-Chief, PopIcon On February 20, 2023, HungryPanda, the world’s leading overseas Asian food delivery platform, announced a new campaign including a new brand identity. HungryPanda’s new face is HAPII: a brand mascot who may be seen on HungryPanda packaging, marketing assets, and the HungryPanda website and mobile app. Who is HAPII? Let’s find out more about the…

_Editorial

Search

LATEST POSTS