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Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency
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The Golden Rule of Marketing in Gaming: Listen to the Fans
For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.
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Who is the Mint Mobile Fox?
The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox
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What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.
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“The Marketing Industry Must Innovate”: IPA Bellwether Q4 Report Reaction
Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
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“The Journey Towards Better Transparency Isn’t Over”: The Industry Reacts to ISBA’s Latest Programmatic Supply Chain Study
We asked industry experts to share their thoughts on the latest findings.
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Print Isn’t Dead: The Power of Print in Reshaping User Experience
Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.
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A CMO’s Guide to Navigating (and Thriving in) an Economic Downturn
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
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Need More Humanity in Your B2B Content Strategy? Try LinkedIn Employee Branding
Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.
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What’s in Store for Local-Market Media in 2023
As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.
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Content is Key But Curiosity is King
By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.
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The Trends That Will Shape Brand Experiences in 2023
We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.
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5 Reasons Why I Don’t Think Maya Rudolph Is The New M&M’S Spokesperson
The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
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The Upside of Digital Audio Advertising in a Downturn
And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.
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Why Smart Data Collaboration (and Data Clean Rooms) Will Be Key to Marketers’ Success in 2023
With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.
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Game On! Mr. Peanut Is Heading To Super Bowl LVII!
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
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The New Startup Marketing Paradigm
That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.
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Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs
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2023 Predictions for Marketers
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
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Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
_Editorial
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Marketing Is Learning Before the Market
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Measuring AI Visibility in the Age of Generative Search
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Retail Media Has Been Measuring the Wrong Things. Hear From Inmar Intelligence’s Leah Logan
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What AI Visibility Really Looks Like with Caroline Giegerich, VP of AI at IAB