Advertising Week LATAM 2025 – Explore Our Stages
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How to Represent: The Act of Creative Representation
Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.
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7 Ways to Keep a High Profile, Even During Tough Times
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
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Content Marketing vs. PR: Why You’ve Been Thinking About It All Wrong
By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly. This is an important distinction,…
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The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement, the unique challenges that have…
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5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.
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Let’s Not Be Distracted by Instream vs Outstream: UX Eclipses Them Both
With a relentless focus on great user experience – taking in the many nuances that this entails – a more discerning form of standardization lies in reach.
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Pick One: Are We Branding or Selling Today?
Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.
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From Spend to Staffing: A Holistic Look at Connected TV Advertising
Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.
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New Year — Better You: Industries That Should Use Influencers to Benefit From NYE Resolutions
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
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Freedom and Trust: The Secret Happiness Formula Behind a Community-Led Workplace
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.
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Could a Brand Mascot Persuade You To Eat More Vegetables?
Would you start to love vegetables if Veggieman asked you to?
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3 Ways CMOs Can Stay Ahead of Publisher Chaos Coming in 2023
These 3 recommendations can help marketers, their teams and agency partners navigate what stands to be significant 2023 publisher changes while taking control of ROI.
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What Media Companies Need To Know About Employee Engagement During A Time of Crisis and Redundancies
Empathetic and in-depth support should be a given from employers, especially against the backdrop of the pandemic and current cost-of-living crisis.
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Forensic SEO: What to Do Now With Your Search Marketing Strategy
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
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How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads.
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How to Build Immersive Experiences With Interactive Video Marketing
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
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Performance Will Encroach on Brand Spend – Where CMOs Least Expect It
As budgets tighten, and as consumer privacy continues to drive decision-making, we should expect to see more marketing budgets adopt a hybrid strategy that incorporates performance.
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Focus on Post-Purchase CX to Grow Revenue and Boost Engagement
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of their budget on new customer acquisition. Yet, marketers can maximize their budgets by refocusing their efforts on generating customer relationships that endure beyond the first purchase interaction. Acquiring a new…
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High Impact TV: How to Optimize Your Creative & Media in An Evolving Landscape
Marketing will be about creating an end-to-end 360 ecosystem that includes truly shoppable ads, multiple channels and measuring each part of the purchase cycle so we can know exactly what drives sales conversions.
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3 Reasons Search Data Should Be Your Top Priority in 2023
With the clear value search data can demonstrate, brands that place it front and centre will gain a clear view not only of a moment in time, but also – crucially – of predicted consumer behaviour in 2023 and beyond.
