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Why CTV Will Thrive in 2023 While Other Ad Markets Decline

In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant.

The Age Old Question: Is Marketing Local by Nature?

The debate pitching global against local teams is unlikely to go unresolved, but ultimately it misses the point.

Amanda Everest, Head of Marketing, Graza

Amanda Everest is Head of Marketing at Graza,

From Spend to Staffing: A Holistic Look at Connected TV Advertising

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Added to Your Marketing Mix Cart: Retail Media

Online retail, with its vast first-party data, provides an ideal environment for brands looking to target customers in a relevant context.

Four Fundamental Shifts in Advertising and Media

How to Turn the Employee Productivity Debate From a Tug-of-War Into a Win-Win

Instead of clinging to overly rigid standards, today’s leaders should be digging in on the places where their organization falls short.

AWS’ Clean Rooms Announcement Will Force Large Cloud Providers to Acquire their Way to Competition

AWS is in a prime position to dominate the clean rooms market through sheer force of their existing cloud services market share.

Search, Social and Connected TV: A Report

Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.

Advertisers and Marketers Must Stay up to Date When It Comes to App Usage and Engagement

Look beyond superficial data and dig into app usage, which can help paint a clear picture of where people are spending their time

The Ad World Is Changing Dramatically, and We All Need to Change with It

By Justin Hayashi, CEO of New Engen Any way you look at it, 2022 was one for the record books when it comes to the advertising ecosystem. For the first time since 2014, Google and Facebook no longer command more than 50% of all digital advertising. All the while Amazon has grown its ad business to over $30 billion annually…

The M&M’S Spokescandies Are Back And More Brand Mascots Who Made Super Bowl LVII Appearances

By Heather Taylor, Editor-in-Chief, PopIcon Plenty of familiar brand mascots were spotted in commercials airing during Super Bowl LVII. As always, PopIcon is here to watch every Super Bowl LVII commercial and see which characters made a splash on game day. From weddings to roasts, here’s every icon we saw during football’s biggest night — along with some critiques on…

Attention Beauty and Personal Care Marketers: Are You Ignoring a Multimillion-Dollar Market?

Women 50+ account for roughly half of cosmetics, skin care, hair care, and personal care product usage.

Meeting at the Middle Between AI and Creativity

A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.

Don’t Just Survive, Thrive: Your Agency’s Recession-Proof Playbook

Long term thinking is key for decades to come, when COVID-19, the recession and 2023 are all but distant memories.

How Advertisers Leverage the Big Game to Connect with Consumers

Brands have shifted toward creating more live experiences around the big game that foster a deeper connection with consumers.

Peyton Manning Joins Duke Bush and Jay Bush In First-Ever Bush’s Beans Super Bowl Ad

By Heather Taylor, Editor-in-Chief, PopIcon “Roll that beautiful bean footage!” Peyton Manning says repeatedly and seemingly to himself. He says it for over 15 seconds. Why is Manning, a legendary quarterback, reciting the longtime slogan famously associated with Bush’s Beans? As it turns out, Manning is just warming up for his new gig. We’re watching the teaser commercial, “Beautiful Bean…

Carbon Cutdown: How Advertisers can Reduce their Carbon Footprint Now

Transparent measurements are the key to giving brands the ability to dissect the exact carbon impact of their campaigns and partners.

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings

It’s essential that the brand voice and guidelines include all stakeholders in the organization who have customer-facing responsibilities.

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