_Editorial Archives

Sing the Blues: How Marketers Can Turn up for Consumers in a Downturn

Shoppers expect brands to step up during the cost-of-living crisis. But many marketers are working with smaller budgets.

How Brands Can Stay in Step with Shifting Standards and Sensitivities

Cultural sensitivities are changing fast and brands need to keep up. That doesn’t mean you will always get it right, but you have to try.

A Complete Guide to Influencer Outreach

There are so many types of creator programs to choose from when considering what works for you, including unpaid user-generated content all the way up to working with celebrities.

Under One Roof: Know Me, Know My Household

Understanding household composition, from occupant life-stage to individual habits and preferences, is the new battleground for data integration and interpretation.

Newt The Gnu Speaks Out In Rare Interview On How He Was Almost The Frosted Flakes Mascot

Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.

Behind the Work: Girls Rise Up

We hope this brings the case and its related issues to a wider audience. VayNoire is eager to take on any future projects which tackle the issues faced within society by the Black community.

Who Will Mourn the End of Gender Targeting in Advertising?

The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?

The Power of Storytelling: Building Customer Trust, Reaching Brand Goals

By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.

Shake Up Your Marketing & Consider Smarketing Instead

A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.

How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers

Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.

AWNewYork 2022 Trends Report

Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.

How Gen Z Is Shaping the 2022 Holiday Shopping Season

From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.

“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign

“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.

Why the Cost-of-Living Crisis Means Brands Should Be More Grandma

Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.

Brand Marketers: ‘May I Have Your Attention?’

A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.

Viewability Can’t Guarantee Performance, It’s Time to Move to Attention

Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.

Zero to Hero: How Brands Can Seize on Consumer Calls for Personalisation

Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.

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