_Editorial Archives

Can BMW Successfully Market a SaaS-based Model?

BMW, recently launched a Heated-Seats-as-a-Service subscription – because nothing says tech-savvy like selling anything-as-a-service.

Sustainability in Content: Ad Tech’s Role in Affecting Change

The next time you think about your bottom line, don’t discount “goodvertising” as a part of the overall marketing plan.

6 Ways Growth-Minded Brands Can Create Stellar SEO Content in 2023

Here are some best practices for creating high-performing, people-first content that delivers exceptional value to readers

5 Key Advertising Trends Playing Out On – and Off – the Field Around 2023’s Big Game

Meeting consumers in the moment with personalised advertising will allow brands to take advantage of this big-ticket event and score big.

The Modern CEO is Fit, Social and Engaging

Accenture proclaims “The Modern CEO is a sustainable CEO.” That is of course true, but I believe it is much more.

Have the Ingredients of a Successful Super Bowl Spot Changed in 2023?

Super Bowl TV audiences are predicted to once again rise; increasing on last year’s half-decade peak of 112m viewers

This Year Will Mark the Rise of the Digital Niche Communities for Brands

Decentralized niche communities are all about empowering brand loyalty, which encourages repeat purchases based on positive brand perception.

I Found Devotion, Purpose and Balance as a C-Suite Leader–Here’s How You Can Too

As a leader of an organization, the journey for balance starts with creating margin and releasing control to grow on an everyday basis.

Advertising Trends to Watch in 2023

By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around topics including the metaverse, Gen Z and NFTs. Focusing on the role these topics will play in the year ahead, here’s where marketing leaders should pay close attention. Next-Gen Loyalty…

What Is Social Out of Home?

Is your brand getting all it can out of its campaigns? How about maximizing real-world campaigns with online buzz.

The Advertising Industry Will Soon Find Itself Back at Where It Started

As our industry fights through to the other side of the cookie era, one thing is clear: Replacing the cookie will not be easy.

The One Area Where Brands Can’t Afford to Cut Costs

Brands from virtually every segment have been hard hit by the economic downturn, which has led to layoffs, hiring freezes and budget cuts.

Machine Marketing: How AI Will Shape the Future of Creativity

A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency

The Golden Rule of Marketing in Gaming: Listen to the Fans

For many, the idea of people watching others play games or an ‘Influencer’ being someone who spent all day inside playing games and talking into a microphone was alien. To shift advertising dollars or investment capital into this space was seen as a foreign and unproven concept.

Who is the Mint Mobile Fox?

The Mint Mobile team joins PopIcon, and Advertising Week, in answering every question we’ve ever had about the Mint Fox

What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers

Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets.

“The Marketing Industry Must Innovate”: IPA Bellwether Q4 Report Reaction

Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.

“The Journey Towards Better Transparency Isn’t Over”: The Industry Reacts to ISBA’s Latest Programmatic Supply Chain Study

We asked industry experts to share their thoughts on the latest findings.

Print Isn’t Dead: The Power of Print in Reshaping User Experience

Digital experiences cannot be replicated in print, and vice versa. Neither cancels out the other and both have a valid place in marketing.

A CMO’s Guide to Navigating (and Thriving in) an Economic Downturn

Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.

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