_Editorial Archives

Need More Humanity in Your B2B Content Strategy? Try LinkedIn Employee Branding

Human-centered approaches to content through relevant and person-specific experiences will drive the industry forward.

What’s in Store for Local-Market Media in 2023

As we begin the new year, digital advertising is poised to renew the dynamism, accessibility and effectiveness that made the industry indispensable to so many businesses.

Content is Key But Curiosity is King

By applying the curiosity lens, marketers can understand what drives consumer behaviour, and use the insights to bring brand stories to life.

The Trends That Will Shape Brand Experiences in 2023

We spoke to leaders from the industry to get their predictions and advice for brand experiences in the year ahead.

5 Reasons Why I Don’t Think Maya Rudolph Is The New M&M’S Spokesperson

The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.

The Upside of Digital Audio Advertising in a Downturn

And as the number of people who consume traditional media keeps declining, it’s giving small businesses greater opportunities to reach younger and more diverse audiences. Their next generation of customers.

Why Smart Data Collaboration (and Data Clean Rooms) Will Be Key to Marketers’ Success in 2023

With collaborative insights made possible through data collaboration and clean rooms, marketers will be well on their way to accelerating business transformation in 2023 and beyond.

Game On! Mr. Peanut Is Heading To Super Bowl LVII!

Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.

The New Startup Marketing Paradigm

That’s the best thing about rewriting the startup marketing playbook. You get to start from scratch—tabula rasa.

Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General

IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs

2023 Predictions for Marketers

At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.

Looking For a New Job? Become a PLANTERS Peanutter or Oscar Mayer Hotdogger!

PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.

How to Represent: The Act of Creative Representation

Representation matters in creativity on every level. We all know that. The truth is without true representation, the work suffers.

7 Ways to Keep a High Profile, Even During Tough Times

Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.

Content Marketing vs. PR: Why You’ve Been Thinking About It All Wrong

By Alyssa Patzius, COO of Influence & Co., When it comes to PR and content marketing, there’s often a disconnect. People associate PR with promotion, a kind of display to sway public perception. The view of content marketing is very different: It’s all about leading a buyer with education rather than selling to them directly. This is an important distinction,…

The Challenges of Measuring Business Outcomes Across Platforms

In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success. This panel will explore the historical differences between linear and digital measurement, the unique challenges that have…

5 Key Trends You Need to Know About the State of CTV Viewers

One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads and embracing ad-supported models join LG Ad Solutions for 5 trends all advertisers should know about CTV viewers going into the rest of the year.

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