_Editorial Archives

Double Trouble: Keeping Facebook Ad Costs Down During Frantic December

With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.

How to Become a Carbon Neutral Agency and Be Part of the Change

In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.

3 Reasons Why Data Collaboration Is Vital in 2023

Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.

What Data Efficiencies Can Boost Retailer Results This Golden Quarter?

If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.

The Full-Funnel Opportunity in Partner and Affiliate Marketing

Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.

Adjusting Digital Strategy for a Recession

Focusing on the most profitable and effective sales drivers is what is important.

How Person-Based Advertising Increased One Door’s Marketing Pipeline by 70%

By Nirosha Methananda, VP of Marketing at Influ2 The conundrum of doing more with less has followed sales and marketing for decades, and economic downturns only exacerbate the need for operational efficiency. Fast forward to today: Hybrid work has redefined the sales process and record inflation has led to significant layoffs across marketing teams. Every marketer and salesperson is looking…

Your Guide on Using Connected TV to Inform Omni-Channel Advertising Strategies

Tips, tricks and best practices on leveraging CTV to drive full-funnel performance.

Retail, Finance, Healthcare: Every Industry Needs Its Own Data Stack

Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better.

Feature-Rich APIs Are The Solutions to a Complex, Fast-Moving Industry

Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow.

Disability: The Forgotten “D” in Diversity

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

Get Ready to Spread Joy This Holiday Season With Hidden Valley Ranch’s “Ranch On a Branch”

You’ve heard of Elf On a Shelf, but what do you know about the Ranch On a Branch?

How to Keep Flexibility in the Evolving Workplace for Years to Come

At the end of the day, the key to evolution is and has always been agility. Those who are willing to remain flexible and adapt to new and better ways of working will always succeed.

Why Moderation, Matters: The Impact of Toxic Content on Brands and Advertisers

As customers increasingly choose to transact and interact with brands online, building the trust of communities is vital.

To Make Events Sustainable and Support Your ESG Goals, ‘Travel’ to the Metaverse – 3 Reasons Why

Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now.

How an ‘Outperformer’ Mindset Will See Brands Through Turbulent Times

During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand.

TikTok Time Is Here, Happiness and Cheer. Fun for All That Children Call Their Favorite Time of Year

While “try-hard” content is costly, it’s also not always effective—so leave it behind. Lean into that holiday joy.

Why Marketers Need to Move from Funnel to Flywheel – Q&A with Mark Debenham, VP of Growth at Adverity

Mark Debenham, VP of Growth Marketing at Adverity , feels it’s time to lift the filter of funnel vision and move to an approach that’s about symbiotic success, with brands driving continuously great results by aligning with customers

Where to Start: A Health and Wellness Ecosystem for Your Brand

There isn’t a brand in existence that doesn’t need to implement health and wellness into itsidentity from the inside out, starting with its own employees and internal culture, and sharing that self-love out to its customers.

Can’t Outspend the Competition? It’s Time to Get Creative

Brands that show they understand the needs of their audience and a willingness to experiment will create the biggest impact.

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