_Editorial Archives

3 Clues to the Mystery of Creativity

Respectfully wander through the New Jersey Pine Barrens’ forests to find a surprising variety of scenery, habitats and species in this island of biodiversity, but you won’t encounter the Jersey Devil.

Authentic Representation in Visuals: Converting Intent to Action

Visuals are as powerful as language, and they have the power to move the world forward. They impact the way we see ourselves—and the world around us.

5 Red Flags to Be Aware of When Evaluating a Demand Partner

Choosing the right demand partner is important to ensure your business is running smoothly, cash flow keeps coming, and you aren’t being taken advantage of through sneaky clauses or unfair terms.

Building a Strong Referral Network for Your Law Firm or Any Other Service Based Business

By Maxwell Hills, Founder, Hills Law Group As a service-based business, one of the most important things you can do to grow your client base is to build a strong referral network. This means establishing relationships with other businesses and professionals who can vouch for your services and recommend you to their clients. But building a solid referral network takes…

The Grass Is Always Greener — One Agency Lead Weighs in on That Infamous Client-Side/Agency-Side Debate and What He’s Most Thankful for This Season

Commitment means seeing things through to the finish line with the same energy you started with, and then keeping pace after.

60% of U.S. Small Businesses are Investing in Cash Flow Tools Ahead of the Holidays

In a progressively digital world, 46% of respondents reported that at least 20% to 30% of their holiday sales will come from online channels.

Now Is the Time to Embrace Creativity

To explore the future impact of transformational changes in the creative realm, Google is partnering with Contagious, Benedict Evans, Bain & Company, and 25 industry trailblazers on the Open Creative Project

4 Industry Leaders on What’s Next for Creativity

The global brand and marketing industry is in the throes of rapid transformation, one where creative is poised to be the last unfair advantage.

Why Brand Suitability Is in the Starting Line-up for Marketers at the World Cup

Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.

How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times

In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.

5 Steps To Creating Your Small Business Data Security Plan

Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.

Recognizing the Power of Product Placement to Drive Connection Through Inclusivity

There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.

How Brands Can Take Hyper-Personalization to the Next Level

In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.

Why Elon Musk’s Twitter Acquisition Could Bring Even More Advertisers To Gaming

The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.

Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

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