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Is It Time for Marketers to Take a Fresh Look at SPO?
SPO solutions are becoming an increasingly vital tool for brands looking to reach audiences in a more efficient and thoughtful way.
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Meet The Sea Monsters!
By Heather Taylor, Editor-in-Chief, PopIcon If you’re not already familiar with the seaweed puff brand Sea Monsters, this kid-friendly snack will be on your radar soon enough. The world’s first puffed seaweed snack, created by co-founders John Lee and Jiae Kim (and inspired by their two sons), received a great deal of interest at Natural Products Expo West 2023. It…
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The Real Cost of Fake Reviews in App Stores
Both Google and Apple will only be able to satisfy their obligations to their customers by adopting a zero-tolerance stance on fake reviews.
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Empower Parents in the Creative Industries to More Confidently Return and Remain in Work
Until recently we’ve lived in a society where women were supposed to just stay home and raise kids. But this isn’t the case anymore.
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Your Store Is There, But Why Should Consumers Care?
What should other retailers focus on in order to avoid following Bed Bath & Beyond and the others on their downhill trajectory?
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Is it Time to Rethink Your TV Advertising Strategy?
This data-based approach allows you to incorporate fast-growing new channels into your marketing mix without sacrificing long-term profit.
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License to Thrill? Desire Is Healthcare’s Missing Sauce – but Branding Has a Fix
Desire is a superpower in a new era of care, with the ability to break healthcare brands out of their operational impasse.
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How We Cracked the Code on Measuring Brand Experience
The answer we have is a dream come true, because we’ve been there too: The data-backed power to stand out from a sea of brand sameness.
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Is It Time to Appoint Your First CTO?
With digital becoming central to success for many businesses, CTOs are becoming an increasingly important hire.
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Four Tips To Thrive In The New Post-Cookie Era
With the disappearance of cookie-based advertising on the imminent horizon, brands should embrace personified advertising.
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Transforming Eco-Anxiety Into Eco-Optimism
Some of the most enduring news visuals captured by Getty Images photographers and videographers have been heart-breaking events sparked by our climate crisis.
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Adapt to Your Customers’ Evolving Needs With a Clear Measurement Strategy
During times of uncertainty, there’s a critical balance to maintaining the stability of our brand voice while also adapting in a rapidly changing environment.
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You’re Only as Strong as Your Weakest Touchpoint
Humans are impatient creatures and anything that can speed up a process is bound to make for a more positive experience.
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How Audio Advertising Can Revolutionize Brand Marketing
Continued investment in tech-based solutions have streamlined the process and enhanced their efficiencies.
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How Will the Dust Settle in Streaming after 2023?
If we look back at the evolution of streaming we can expect a frenetic flurry of activity and some major shake-ups in 2023.
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App Marketing in a Privacy-Focused Era
Currently, to receive privacy-compliant campaign insights, most marketers are relying on Google and Apple to build a picture of attribution.
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Creativity Before Clicks: How to Ditch Performance-Marketing Obsessions and Get Back to Brand Building
Times change, but the hallmarks of great advertising don’t, now matter how blindsided marketers become with performance marketing results.
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Want to Be the Cleverest Person in the Room? Here’s How to Be the Dumbest
I have found these tried and tested processes to be invaluable for finding simplicity and clarity amid complexity.
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The Really Big Picture of Identity: What Marketers Need When the Dust Settles
The winners from yesterday may not be winners tomorrow; success may depend on their ability to look at opportunities with fresh eyes.
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Why We Need to Help AI Help Us
We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.
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