_Editorial Archives

Four Fundamental Shifts in Advertising and Media

In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!

Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit

Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.

4 Marketing Strategies to Stay Ahead of the Recession

Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.

Is Creative … Dead?

I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.

Content Velocity: Fueling Exceptional Experiences Goes Far Beyond Scaled Production

So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.

Why Marketing’s Love Affair with Specialists Must End

The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.

From BOGO to Best-in-Class: How CMO Doug Zarkin Transformed the Pearle Vision Brand by Thinking Human

While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.

Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert

We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.

Inflation Sure Sucks. But What Does That Mean for Marketers?

By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.

How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising

Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.

The Power of Personalization without Prying

Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.

How to Make the Most of Your Marketing Budget During a Downturn

Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.

Using a Brand to Combat a National Crisis and Care Deficit

How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.

The Rise of the Surfaces Economy: What It Means for Consumers and Marketers

How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once again used its phone-in-hand dominance to chart a clear course toward a more efficient and ubiquitous mobile era with the release of iOS 16 – and the message is loud and…

Build Value While Honoring Values. Rethinking Data Strategy in the Age of Data Privacy & Protection

It’s easy to see how brands that embrace the new rules of the road will position themselves for success.

The Shift to Streaming Is Now a Lock – And That Means CTV Ads Are About to Get Much, Much Better

The rise of multi-screen content has forever changed the future of television—and now the experience gap between linear TV and streaming is closing too. And for intrepid brands ready to capitalize on it, the golden age of CTV advertising is finally here.

To Resonate with Wellness Audiences, Here’s Why Listening Comes First

By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.

How to Capture Holiday E-Commerce Growth Despite Economic Uncertainty

While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.

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