_Editorial Archives

6 Ways to Interrogate Your Ideas to Become More Socially Aware

Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.

How to Future-Proof to Prepare for Economic Uncertainty

There is no one playbook that will work every time the economy shifts, so agencies need to prioritize nimbleness and adjust quickly to change.

Countdown to the 2022 Macy’s Thanksgiving Day Parade!

We’re only a few weeks out from the 96th Macy’s Thanksgiving Day Parade and this year is full of characters!

The Good News for Brands: New Study Reveals Inflation Is Not Crushing the Holiday Spirit and Other Consumer Shopping Trends This Season

Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.

Why a Creative Philosophy Can Drive Your Agency’s Work and Level of Success

If you choose to go through the exercise of forming a creative philosophy, it pays to remember that the principles set must align with the agency itself.

Who Is Today’s UK Consumer – and Why Should Brands Take Note?

Recent world events have shifted people’s priorities: from where they live to how they work and what they purchase. Here’s what this means for brands.

Meet Ruby the Roo, Australia’s New Tourism Ambassador!

Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.

A Brave New World

So, to be a brave client doesn’t mean you have to be risky or loud as a brand, doing something silly or obtuse.

What’s Real, What’s Next and What’s the Noise?

Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.

Restoring Consumer Trust Through Closer Advertiser and Publisher Collaboration

First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.

Creepy by Any Other Name Is Still Creepy

Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.

Rules of Business Change: How to Keep Transformation on Track From the Start

The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.

It’s Time to Electrify Auto Marketing

Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.

Keys to Accelerating Business Transformation: Chase, Marriott, and Purdue Leaders Explain

Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.

What Brushing Corn Taught Me About Brand Community

Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans

Recap: Google and YouTube at Advertising Week New York

Highlights of the Google & YouTube presence at Advertising Week New York

The Future of Privacy — and How You Can Prepare

Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.

The NIL Academy at AWNewYork 2022

Seeing NIL featured with the “NIL Academy” sessions was another important step in the evolution of the NCAA student athletes monetizing themselves.

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!

4 Ways Agencies Need to Pivot for the Future of Personalization

Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.

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