_Editorial Archives

Why Brand Suitability Is in the Starting Line-up for Marketers at the World Cup

Brand suitability solutions are a powerful tool during Qatar 2022, allowing them to benefit from the huge audiences, while not being seen as endorsing controversial views.

How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times

In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media.

5 Steps To Creating Your Small Business Data Security Plan

Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.

Recognizing the Power of Product Placement to Drive Connection Through Inclusivity

There is a fine line between fostering inclusivity to align with brand ethos and being opportunistic.

How Brands Can Take Hyper-Personalization to the Next Level

In today’s digital-first ecosystem, data is an abundant resource, requiring companies to isolate the data that matters most, converting information into actionable insights.

Why Elon Musk’s Twitter Acquisition Could Bring Even More Advertisers To Gaming

The future is uncertain for Twitter and many other social media platforms. However, as the internet continues to evolve new and exciting ways to communicate will emerge.

Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them

LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.

ReachTV Announces Two Promotions to Executive Ranks

New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings

Social Media Success – Leveraging It the BeReal Way

The best plan for brands intending to leverage BeReal during Golden Quarter and beyond is to stay abreast of the updates so they can fully understand how they may impact their strategy surrounding the app.

Channel Marketers: Here’s How to Maintain Data Integrity + Focus on Accuracy

With privacy-first data practices becoming standard in the industry, marketers are looking for other resources when it comes to gathering potent insights.

How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?

While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.

Offensive v Defensive Marketing in the Face of Economic Uncertainty

With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.

Four Fundamental Shifts in Advertising and Media

In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.

The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps

We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.

Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!

The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!

Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit

Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.

4 Marketing Strategies to Stay Ahead of the Recession

Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.

Is Creative … Dead?

I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.

Content Velocity: Fueling Exceptional Experiences Goes Far Beyond Scaled Production

So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.

Why Marketing’s Love Affair with Specialists Must End

The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.

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