_Editorial Archives

CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry

Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success.

Communicating Sustainability: Reaching Audiences With the Right Message, in the Right Place

While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.

How to Build a Better Brand — and Why You Want One

Capitalism is going to be with us around for a while, so let’s get better at it.

Sports Streaming Wars: Why We Need to Talk About Data Transparency

This bigger-picture approach means feeding smart TV data into the wider sphere of rights holders and marketers, to shape a common value currency.

The Power of Partnership: Driving Engagement Within a Convergent Entertainment Landscape

Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers.

The 4 Biggest Challenges Facing Hispanic Professionals in Advertising Today

In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?

First-Party Data Can Solve Ad Targeting’s Bias Problem. Here’s Why It Hasn’t.

Saying goodbye to bias in ad targeting isn’t just the right thing to do, it’s also a pretty lucrative business driver for any scaling brand.

NFTS: Love ‘Em or Loathe ‘Em, You Can Learn From Them

There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.

Drop It Like Its Hot – Everything You Need to Know About Drops

If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.

Defending Your Marketing Budget for the C-Suite

Holistic measurement — viewing all business drivers both internal and external — provides clear evidence of the importance of marketing spend on sales, alongside a well-articulated plan to leverage this data for increased performance.

5 Rules to Reaching the Widest Audience Possible with Your Next Creative Campaign

Brands that think outside the norm stand out, and the tools with which to do so are already waiting for you, from innovative Web3 technology to bold talent partnerships and multi-generation appeal.

How Cultural Understanding Brings More People to the Table, in Nutrition and Overall Well-Being

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

What Should Every Marketer Know About Millennials?

As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.

For 50+ Consumers, Here Are 5 Reasons Why There’s No Place Like Home

Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.

How New Developments in Applied AI Can Be Used More Widely in Business

The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival.

‘Just TikTok It’: How Gen Z Are Replacing Traditional Search Engines With Social Media

Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.

Predictions-Based Advertising Is The New Era of Winning Consumers to Your Brand

Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy.

Why Digital Music Is One of the Most Effective Ways to Reach Hispanic Audiences

Adding música to your digital marketing efforts to engage multicultural consumers can deliver wonderful results during Hispanic Heritage Month and all year long.

How Independent Apps Can Affordably Scale and Overcome Data Chaos in the Era of Privacy 

As the industry learns to adapt to the evolving privacy landscape, app developers need to find new ways to bridge the gap between fragmented and incomplete data.

Building Consumer Trust Through Authenticity

Nurture those connections — engage with them, listen to them and act when required, and you’ll convert those customers into your biggest cheerleaders, all while improving your business for the better in the process.

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