_Editorial Archives

The Secret to Getting Advertising Right for Diverse Audiences, as Revealed by Three Ads That Hit the Mark: Macy’s, Mastercard and Nike

Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.

Meet Generation Alpha

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

3 Steps to Becoming a More Trusted Marketing or Agency Leader

Take these steps to start thinking and acting like a trusted leader

Top Takeaways From DMEXCO 2022: Muted Economic Outlooks Shape Industry Conversations

From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention.

Is Sports Advertising Poised to Be a Woman’s Game?

All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.

First-Party Data and Industry Collaboration Will Fuel the Post-Cookie Evolution of Digital

As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space.

M&M’S Debuts First New Character — Purple — In a Decade

She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.

How Deep Learning Will Shape the Future of Digital Advertising

Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users.

What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty

Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.

Recession is Coming: Here’s How Publishers can Weather the Storm

There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.

The Open Web Won’t Suffer Without Cookie-Style Targeting

A shift to direct sales, proprietary audiences, and contextual targeting will indeed be very challenging for one segment of the open web: low-quality long-tail sites.

Three Steps to Take if Your Organization Needs a Fresh Start, From a CEO Who Spent the Last 2 Years Reinventing

Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.

Brand Building Increases in Importance During Recession

Increase spending, but smartly – by following these three recommendations.

Why Gen Z Is Embracing Fluid and Plural Platform Personalities

Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.

The Future of Talent is Really Back to the Basics

Ultimately, if we focus on getting the basics right of delivering an amazing connected employee experience and continue to innovate we can solve for the future of talent, and impact our businesses in a positive way.

Why Personalization Cuts Straight to Opens and Replies

Using personalization data allows sales professionals to break through all the noise and make a real connection with people on the first try.

Meet Gatsby and Blocky, Gate.io’s New Mascots!

Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!

Can Ads Prevent Back to School Shopping Mishaps?

Back to school shopping doesn’t need to be a stressful experience for consumers, as the capabilities of conversational ads streamline their purchase journey.

5 Vital Strategies for SMB Retailers to Compete in a Daunting Q4

Focus on getting the most immediate bang for your buck now, and make sure you’re setting up a plan to extract even more value down the road—your 2023 self will thank you for it.

Have We Already Witnessed the Death of Front-Page News?

It’s time to laser focus on the voices who’re leading and igniting conversations that genuinely matter against brand and business goals – and set the right KPIs that support these.

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