_Editorial Archives

What’s Real, What’s Next and What’s the Noise?

Advertising Week 2022 kicked off Monday with gripping insight into the future of digital marketing, hosted by Drew Stein, Founder and CEO of Audigent.

Restoring Consumer Trust Through Closer Advertiser and Publisher Collaboration

First-party publisher data in marketing campaigns will play a major role in building a more responsible web. So advertisers and publishers must combine forces to restore consumer trust within the digital marketing industry.

Creepy by Any Other Name Is Still Creepy

Because creepy is still creepy by any other name, the cookie is not coming back. But adtech companies, advertisers, and publishers do not need to cry over spilled milk.

Rules of Business Change: How to Keep Transformation on Track From the Start

The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.

It’s Time to Electrify Auto Marketing

Flying cars may have been a sign of the times on “The Jetsons,” but in real life, electric vehicles (EVs) are ushering us into the future.

Keys to Accelerating Business Transformation: Chase, Marriott, and Purdue Leaders Explain

Learn how Chase, Marriott, and Purdue University balance driving business outcomes today with building sustainable strategies for tomorrow.

What Brushing Corn Taught Me About Brand Community

Brand communities are not a means to an end – sure, they are an invaluable asset to a company, but they’re not your superfans

Recap: Google and YouTube at Advertising Week New York

Highlights of the Google & YouTube presence at Advertising Week New York

The Future of Privacy — and How You Can Prepare

Here’s how three advertising use cases will be supported by the technology being developed in the Privacy Sandbox.

The NIL Academy at AWNewYork 2022

Seeing NIL featured with the “NIL Academy” sessions was another important step in the evolution of the NCAA student athletes monetizing themselves.

Meet The 2022 Madison Avenue Walk of Fame Brand Mascot Winners!

Only two brand mascots, and two slogans, can be inducted into the Walk of Fame. Who won? We can’t wait to share the news with you!

4 Ways Agencies Need to Pivot for the Future of Personalization

Agencies that pivot accordingly and become trusted partners in these areas will be the ones that lead our industry into the privacy-first future.

Times Are Tough, Don’t Skimp on Quality – a Q&A with Will Brookes, CEO, Raconteur

Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.

Google & YouTube Morning Show

Tune in to Advertising Week New York to find out about how Google and YouTube are helping to get your business ready to drive results today and build resilience for tomorrow.

The Secret Lives of Content Subscribers: What Makes Them Stick

The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.

unBoxed 2022: 4 Advertising Trends to Watch

As audiences become more fragmented and their channel choices more diversified, an always-on approach helps to reach them on the right devices at the right time.

Top Industry Leaders Share Their Thoughts on the Future of Search

As we look forward to 2023, Search remains the best way for brands to be found by relevant consumers.

Finance On Air: Navigating Uncertainty

Navigating Uncertainty will focus on the importance of brand in this moment, and include a deep dive into the power of creatives and a discussion with State Farm.

How Jeep & Highdive Pushed Creative Boundaries Using Stock Footage and Captions

Go on an adventure through the animal kingdom with Highdive and Jeep, from the wild pitch to the out-of-this-world campaign, packed with lessons on harnessing the power of stock footage and unlocking the creativity within captions.

Driving Actionable Results with Closed-Loop Measurement

As consumer behavior shifts, end-to-end measurement for brands is critical. This episode will showcase a new measurement solution which quantifies how Search tactics drive offline sales.

_Editorial

Search

LATEST POSTS