_Editorial Archives

3 Reasons Why Brand Consistency Should be Top Priority

Don’t miss out on growth opportunities by underestimating this powerful element in a marketing strategy.

Unreal in Advertising

Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination.

How to Successfully Navigate the Changing Customer Data Landscape

Businesses that free themselves from the reliance on outdated tracking methods and digital modeling will be able to build more valuable customer relationships and weather an unpredictable economy.

Are Voice Assistants the Next UX Paradigm for Mobile Apps?

Brands that design more accessible solutions open their tent to serve more customers and serve them better.

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps

Marketers that capture the loyalty of multicultural groups today will be well-positioned to grow with these audiences in the future.

What If The GEICO Gecko Was a Geckosaurus?

The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.

Five Reasons Why All Health and Wellness Brands Should Attend AWNewYork in 2022

There is no denying that the last two years of the pandemic put health at the forefront of everyone’s minds. And while the focus during those early days were myopically on understanding the physical symptoms and keeping our communities safe, we quickly saw consumers begin taking stock and note of their mental and emotional health, reflecting on the quality of…

The Power of the Innovator

Excerpted from The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset.

How Reimagining the Art and Science of Marketing Can Fill Your Full Funnel

Finding partners who have their own inventory — be it a specific distribution network, platform, or person — will be key to advertising in the new age of mobile marketing.

Attribution 3.0 – A Claritas Fireside Chat

We are excited to announce the release of Claritas Attribution 3.0, which brings significant improvements to the accuracy and breadth of reporting available from our suite of Optimization solutions.

Identity Graph 2.0 – A Claritas Fireside Chat

The Claritas Identity Graph powers a full suite of solutions to help marketers maximize their efforts across the entire marketing spectrum.

The Sleeping Giant of Live Linear OTT in APAC

Ultimately, we are only scratching the surface of the possibilities of live linear OTT in Asia Pacific.

How Marketers Can Topple the Tech Giants’ Monopoly on Personal Data for Good

Personal data is a hot commodity; it’s the fuel of marketing. By offering consumers a fair value exchange for their data, brands can topple the tech giants’ data monopoly.

Emirates’ Brand Ambassador Gerry the Goose Shows Us What It’s Like to Fly Better

Take a gander at the new global ad campaign for Emirates starring its latest brand ambassador. Choose to “Fly Better.”

Hinge’s Mascot Begs Gen Z: Fall in Love and Delete This Dating App

Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers.

Navigating the Cost of Living Crisis: 4 Ways Brands Can Play Their Part

Many consumers want brands for other reasons beyond just price-driven value, even as they juggle their budgets.

Think Retail On Air: Turn Curiosity Into Customers This Holiday Season

Google is here to help retailers turn curiosity into customers this holiday–whenever, wherever, and however they choose to shop.

5 Tested Creative Strategies to Improve Your Auto Video Ads

Use these five data-backed creative strategies as a starting point for your next auto ad.

What Holistic Measurement Tells Us About the Evolution of Video

By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-Funnel Marketing

Aveda and Kraft Heinz have united around a common theme — meeting customers where they are.

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