_Editorial

Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.

Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with “must-win” marketing activities.

Consumer behavior may remain in flux, but our digital transformation means that Mondelēz International brands can easily identify the customers who offer the greatest value, reward them with relevant campaigns, and improve performance and overall growth.

Hear from global and local leaders across Mondelēz International, and its brands Cadbury and Oreo

Retailers must be prepared to adapt their offering to deliver both short- and long-term solutions to their customers to ensure they remain loyal and chose to spend their money with them.

Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.

By adopting a flexible measurement strategy that focuses on long-term growth, brands can still make meaningful connection points with the consumer throughout their journey.

Over the last few years, we’ve gone through all our products and set up our site tags in a way that’s consistent, durable, and scales with our measurement needs.

This Route to Ready video focuses on digital transformation in creating new customer experiences.

To maintain growth, the work of brands is twofold: Convert existing demand while creating a pipeline for future demand.

Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.

Episode 9 will focus on customer-centric trends fueling the future of automotive including earned loyalty, personalized experiences, and frictionless purchases.

Join us for new higher education and employment research conducted with Ipsos, as well as a fireside chat with Jessica Jensen, Chief Marketing Officer of Indeed

Our CPA at the lowest stage of the funnel was 55% lower than that of the in-stream-only campaign.

As creators continue to blur the line between traditional and digital, sports fans like me and my college pals are shifting to watch even more, together, on CTV.

To continue driving recovery and capturing demand in 2022, we’re launching a new Travel On Air series.

Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.

Amid a fast-changing media landscape — where viewers determine what, how, and when they want to watch content — brands have an opportunity to move quickly to reach people where they are.

Learn how Rothy’s were able to use automation to increase impressions, conversions, and revenue.