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How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has.
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Offensive v Defensive Marketing in the Face of Economic Uncertainty
With signs suggesting that the economy may struggle over peak, brands need to be prepared for a number of different scenarios.
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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!
By Heather Taylor The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022! Meet La’eeb! In Arabic, La’eeb means super-skilled player. La’eeb is highly adventurous, curious, and fun. He brings the joy of football to everyone and encourages…
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The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps
By Heather Taylor We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public. They are the Olympic Phryge and Paralympic Phryge, two characters based on the Phrygian cap! What’s The Phrygian Cap? Here’s what you’ll know about the Phryges upon first glance. They are…
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Four Fundamental Shifts in Advertising and Media
In the wake of the pandemic, brands must navigate complex and sensitive issues, from intensifying political polarization to calls for social justice and a looming economic recession. Meanwhile, whether it’s the deprecation of the cookie or the launch of new platforms, technological change is accelerating.
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The Paris 2024 Olympic and Paralympic Mascots Are Phrygian Caps
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
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Meet La’eeb, The FIFA World Cup Qatar 2022’s Official Mascot!
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
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Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
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4 Marketing Strategies to Stay Ahead of the Recession
Economic turbulence can be daunting, but companies shouldn’t lose sight of the bigger picture.
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Is Creative … Dead?
I’m confident in the future of our creative industry for a few reasons, but the big one is represented by the one thing that AI cannot replicate: nuance.
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Content Velocity: Fueling Exceptional Experiences Goes Far Beyond Scaled Production
So, let’s stop where I started. Customers are hungry – starving in fact – for new kinds of experiences from the brands that they interact with, but instead of hearing “I want my MTV”, we should all hear “I want relevant content now, ASAP, immediately, please”.
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Why Marketing’s Love Affair with Specialists Must End
The ultimate test is to challenge everyone to have accountability in the outputs they oversee. This will keep skills developing, engagement high and your team operating like a best-in-class marketing organization.
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From BOGO to Best-in-Class: How CMO Doug Zarkin Transformed the Pearle Vision Brand by Thinking Human
While category competitors continue to rely on promotions and D2C brands grapple with quality of care, Doug and his team are laser focused on continuing to elevate Pearle Vision to a completely different level – as a brand focused on care and connection…a trusted member of the community.
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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert
By Heather Taylor We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon. In 2021, the chipper carrot visited Ebanana Scrooge in a spoof of “A Christmas Carol” to help Ebanana discover the holiday spirit. Kevin…
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Kevin the Carrot Returns In Aldi UK’s “Home Alone” Inspired Christmas Advert
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
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Inflation Sure Sucks. But What Does That Mean for Marketers?
By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.
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How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world.
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The Power of Personalization without Prying
Using a few simple generic attributes like time, location, and genre, it’s possible to deliver dynamic and personalized content that aligns with a listener’s interests and immediate circumstances.
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How to Make the Most of Your Marketing Budget During a Downturn
Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.
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Using a Brand to Combat a National Crisis and Care Deficit
How does a little known brand navigating one of the greatest crises in American history emerge as a key player? It takes care.
