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Who Will Mourn the End of Gender Targeting in Advertising?
The very act of binary gender targeting is hopelessly out of date. Will the ID solutions and CDPs ever offer a ‘they/them’ audience attribute alongside he and she?
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The Power of Storytelling: Building Customer Trust, Reaching Brand Goals
By leading across strategy, product innovation, smart use of data and creative transformation CMOs must craft the brand stories that build this critical trust.
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Shake Up Your Marketing & Consider Smarketing Instead
A good place to start is your marketing and sales alignment, turning your people into Smarketers. Taking a Smarketing approach combines the strengths of both teams.
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How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players.
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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign
By Heather Taylor It all started with a shrunken jumper. In the new Lidl GB holiday ad campaign, a dad’s once human-sized jumper is accidentally shrunk in the wash. The daughter quickly put it on her stuffed teddy bear. The moment the jumper fitted the teddy bear, a star was born. A stuffed star known as the Lidl Bear. As…
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AWNewYork 2022 Trends Report
Download the AWNewYork 2022 Trends Report, featuring the best quotes, high-level takeaways and overall highlights from this year’s event.
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How Gen Z Is Shaping the 2022 Holiday Shopping Season
From in-store shopping to gifts laced with meaning, brands will need to pay attention to this generation as it gains spending power.
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“Lidl Bear” Becomes The Unexpected Star In Lidl’s Holiday Campaign
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
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Why the Cost-of-Living Crisis Means Brands Should Be More Grandma
Only by knowing the true worth of their product can brands make sure they deliver value to consumers, while avoiding the race to the bottom, writes Mike Foster, founder & strategic creative director at Straight Forward Design.
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Brand Marketers: ‘May I Have Your Attention?’
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x.
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Viewability Can’t Guarantee Performance, It’s Time to Move to Attention
Right now, using an average makes it easier for publishers as they figure out how to incorporate attention into their product design, but eventually, we might get to a requirement for every ad placement.
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Zero to Hero: How Brands Can Seize on Consumer Calls for Personalisation
Zero-party data is here, and it’s here to stay. Undoubtedly, consumer data privacy must take precedence and brands’ strategies are yet to be fully defined. But joining the “zero-party party” is now a vital part of customer engagement strategy success.
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Ecommerce’s Sustainability Problem Needs to Be Addressed
If marketers truly want to strive towards a more sustainable future, they need to ensure they’re not only providing traffic that is high in value, but are also implementing techniques that truly optimise the user journey.
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The Day Online Video Advertising Became More Expensive Than the Super Bowl
Instead of obsessing over the most recent “first” to hit the market, we should start solving for the new rules of media; surrounding and embracing communities to cultivate the next generation of audiences.
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Artificial Immortality: Should We Be Using AI to Reimagine Life After Death?
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.
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Double Trouble: Keeping Facebook Ad Costs Down During Frantic December
With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.
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How to Become a Carbon Neutral Agency and Be Part of the Change
In summary, find the people who are passionate about making a difference and give them the opportunity to have a bigger impact. Work with the right partners, such as B-Corp, THG Eco and MyCarbon.
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3 Reasons Why Data Collaboration Is Vital in 2023
Data collaboration, when executed in a way that preserves privacy and enhances customer experiences at scale, will transform business. I can’t wait to see what 2023 has in store.
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What Data Efficiencies Can Boost Retailer Results This Golden Quarter?
If marketing purse strings are being tightened in tandem with consumer spend, better data activation could be the path to success for retailers to achieve true marketing effectiveness this festive season.
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The Full-Funnel Opportunity in Partner and Affiliate Marketing
Establishing and working up and down the funnel, aspect by aspect, by definition matures your operation.
_Editorial
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