_Editorial Archives

The Twitter Challenge That Isn’t Being Discussed? Ad Moderation Policies

As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.

Gen Z: A Coveted Audience But Where Are They?

Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.

The Essential Marketer’s Guide to Web3 and NFTs

NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen.

Taking a Data-Driven Approach to Thoughts and Feelings Around Diversity and Inclusion

By understanding specific opinions, organisations can better understand where change needs to take place, and determine the direction for future commitments surrounding diversity, equality and inclusion initiative and action.

Commerce Influencers Are a Powerful Force: 6 Brand Strategies for Doing It Right

All this flexibility highlights the beauty of tapping influencers for your marketing: You’re not handcuffed by just one destination or one partner to attract a customer.

Ethical Digital Advertising – a Q&A with Michael Korsunsky, CEO, MGID North America

At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.

Duke’s Mayo Debuts First-Ever Mascot, Tubby

Duke’s Mayo, for the first time in its 105-year history, is personifying its brand with a mascot.

The Metaverse Creates Opportunities for Healthcare Innovation

While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond

Anatomy of a Rebrand – a Q&A with Kathy Neumann, CMO of Rent

Neumann is the recipient of 12 industry-associated awards including the 2019 OnCon Icon Top 50 Marketer Award as well as the 2015 AMA Atlanta Marketer of the Year Award for Integrated Marketing Campaign, Interactive Marketing & Social Media Campaign.

Customization in Your Pocket – Restaurant Apps Done Right

Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!

The First Rule of Branding Has Nothing to Do With Branding

Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.

As a Recession Looms, Automation Helps Brands Do More with Less

No matter how an economic recession may affect your business, automation offers an overall chance to do more with less—and its gains will continue to prove value when happier times come.

What Was It Like to Work on the Last Pillsbury Stop-Motion Animated Commercials?

Bringing Poppin’ Fresh back to his primitive roots might be the nostalgia the world needs right now.

Post-Privacy Marketing: Doing More With Less Data

When it comes to upskilling there’s no time like the present.

Facing a Recession, Enterprise Franchise Brands Should Go Local

Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.

How We Can Achieve Brand Safety In Podcasting

It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.

The New(Ish) World of Retail Loyalty

Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.

Auto Advertisers: Weathering the Stormy Road Calls for Holistic Data-Driven TV Media Campaigns

Thanks to the greatly improved state of data analytics and measurement, if you embrace this holistic approach, you will benefit from an almost constant learning state.

The Power of Tracking Real-Time Sentiment Shifts Among Voters in Times of Uncertainty

If a campaign’s tactics and messaging aren’t adapting to voter reactions to real-time shifts in the macro environment around them, they very well might end up as the next case study in “how did we not see this coming?”

How to Squeeze More Value Out of Your Internship

Yes, choosing a path can be daunting. Be bold, be fearless and take control now.

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